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Trezeo

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Trezeo is the only business account helping provide financial certainty to the self-employed.

101%
 - 
Funded 30 Sep 2018
£403,333 target
£457,738 from 344 investors
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Business overview

Location City of London, United Kingdom
Social media
Website www.trezeo.com
Sectors Finance & Payments Digital Mixed B2B/B2C
Company number 586176(Ireland)
Incorporation date 19 Jul 2016
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Investment summary

Type Equity
Valuation (pre-money) £4.5M
Equity offered 8.34%
Tax relief N/A
  • Idea
  • Market
  • Team
  • Updates
  • Investors 344
  • Discussion
  • Documents

Idea

Introduction

Employees get the benefit of a regular income, statutory sick pay, paid holiday leave, payment into a pension, access to insurance and other perks.

But what about the self-employed? No one helps smooth out their income across busy and slow periods. They certainly don’t get paid when they’re sick or go on holiday. The income volatility and uncertainty that comes with being self-employed often means that it can be a challenge to look beyond the next week, and even the next gig, so providing financial security for their family and saving towards a pension is a luxury that few are adequately prepared for.

Trezeo’s income smoothing business account provides a consistent weekly pay cheque and access to money for emergencies. We believe it provides financial peace of mind and builds a foundation to access other financial products in the future for the 4.8 million UK self-employed.

Intended impact

People like the freedom and flexibility of being self-employed and it's on the rise.

This is brilliant, but we don’t believe that services supporting the future of work are keeping up with core issues of income uncertainty, inability to save or access to mainstream financial services.

Many self-employed are left with few options when bills come due during a slow period. They may use unapproved overdrafts, credit cards, or take out payday loans, all of which can have outrageously unpredictable and opaque fees. We've seen that many people are underserved for financial products as high street banks and financial providers struggle to understand uncertain income.

Now’s the time to address this. We've started with what we see as the most urgent issue - unpredictable income - and aim to quickly expand to provide solutions that empower the self-employed like savings, insurance, pensions and even mortgages so that these workers can look beyond their next pay cheque and start building their financial future.

Substantial accomplishments to date

Monetisation strategy

SUBSCRIPTION FEE

Our initial core source of revenue will be a subscription fee of up to 1% of the income processed through each customers Trezeo account. We anticipate the average weekly earnings through the platform to be approximately £500, per customer, for the first 18-months. On this basis, we believe our subscription fee will be approximately £20 per month, per customer. The subscription fee will be deducted automatically from income that is paid into the customer’s Trezeo account.

As we scale to different sectors and regions, we anticipate that the average monthly subscription fee will increase to approximately £25 per month, per customer, and we may choose to look at a cap as we engage much higher earners.

REFERRAL FEES

Beyond our subscription fee, we anticipate earning referral fees and a revenue share on other financial products that we may offer customers.

Use of proceeds

We’re proud to be live in the AppStore and Play Store, to have received approval from the FCA as a Registered Payment Institution, and to be finalising our Consumer Credit Authorisation.

But now the real work begins. This round will give us the resources to focus on three key areas ahead of our plans of raising further capital mid-2019 to scale.

1. DRIVER PILOT
Onboard and service initial pilot customers and partners.

2. PRODUCT
Enrich the core Trezeo account and add additional financial products.

3. CUSTOMER ACQUISITION
Establish a playbook for acquiring customers via partners and directly, while building waitlist demand for scale.

IMPORTANT NOTES

1. Trezeo Ltd is an Irish company and shares for this round will all be issued at a share price in euros of €2.31. Investments made into the campaign in GBP will be issued shares based on a fixed conversion rate to give a share price of £2.02. This conversion rate is calculated by averaging the Bank of England exchange rate over the 5 days preceding the launch of the campaign.

2. Trezeo has applied for High-Potential Startup investment of €250,000 from Enterprise Ireland. If the campaign is successfully completed and funded, it is anticipated Enterprise Ireland will complete a due-diligence process to consider the investment request from Trezeo. Enterprise Ireland is a government body responsible for assisting new Irish businesses grow and develop.

Should Enterprise Ireland approve the investment, it is expected to be invested in the form of Cumulative Convertible Redeemable Preference shares. These shares would likely carry the following rights:

• A cumulative and preferential dividend of up to 8% of the investment per year. The dividend will only be paid if the shares are redeemed or on a return of capital to shareholders of the company, without conversion of the shares to ordinary equity.

• The preference shares are convertible into equity if the Company raises investment from a VC or other institutional investor within five years. They will then convert at the same price as the qualifying investment, subject to a discount ranging from 15% to 55% depending on the time at which the qualifying investment takes place.

Please note that this will have a diluting effect on the shareholders equity holding.

Market

Target market

Our target market is self-employed individuals, of which there are 4.8M in the UK alone.

We are currently targeting the estimated 390,000 self-employed professional drivers and riders in the UK, while continuing to grow our waitlist of interest across other sectors.

Characteristics of target market

There are currently 43 million self-employed individuals in Europe and North America, giving a current market opportunity of £13.6 billion, based on Trezeo’s projected subscription revenue of £25 per customer, per month.

The number of self-employed is growing rapidly. If current growth rates hold steady, freelancers are expected to makeup the majority of the US workforce by 2027.

Marketing strategy

DIRECT

In our view, paid social media and digital advertising is the most effective, immediate route to pilot customers initially. We believe that content marketing, PR and building an engaged community are our key organic channels as we build out our marketing plans.

PARTNERSHIPS

We see partnerships as an important source of customers to scale. In fact, we've already begun discussions with a number of transportation operators and platforms. Partners may also include relevant service providers, affiliate partners and financial services firms.

Competition strategy

TRADITIONAL FINANCIAL SERVICES

Unlike Trezeo, mainstream financial products like overdrafts, credit cards and payday loans can have unpredictable, often very high costs for the self-employed.

Created explicitly for this customer segment, we believe that we are more able to develop the processes, models, products and pricing that make it more cost-effective for us to serve this market than the incumbents.

CONSUMER FINTECH CHALLENGERS

Services are developing to help employees manage their income and get loans, but these are not available to the self-employed. The self-employed also face financial challenges that are different to regular employees.

SMALL BUSINESS FINTECH CHALLENGERS

While there are many new services catering to the self-employed, we feel they don’t address the core problem of income volatility and uncertainty like Trezeo does.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Trezeo has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 21 June 2018 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £4,492,328

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Warning

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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