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TYME Food

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TYME is a new tool built to help you eat better during your working week.

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Funded
£320,000 target
£400,381 from 0 investors
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Business overview

Location London, United Kingdom
Social media
Website www.tymefood.com
Sectors Food & Beverage Digital B2C
Company number 12536113
Incorporation date 26 Mar 2020
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Investment summary

Type Equity
Valuation (pre-money) £4M
Equity offered 7.41%
Tax relief

EIS

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Business highlights

  • Over 3,000 weekly boxes and +40,000 products sold
  • £24,002 MRRs in September 2022
  • Fully transparent supply chain + CO2 rating on all products
  • Rich nutritional data feedback
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Key features

  • Secondary Market
  • Nominee investment min. £12.36 +
  • Direct investment min. £25,000.00 +

Idea

Introduction

Since TYME launched in September 2020, we have been on a mission to change how people eat during their working week.

Eating plant-based just a few days per week will dramatically improve our health and our planet. We want to make an impact and redefine what it means to be a responsible food company. We want people to be able to Eat Better and Do More.

We aren’t asking for much. Simply follow the steps below to sign up and show your support, no commitment needed.

With your support and investment, we plan to utilize food tech to grow. We plan to expand in urban areas and drive impact each and every day, improving not only people's health but, the health of the planet too.

6am to 6pm sorted.

TYME. Eat better. Do more.

Substantial accomplishments to date

2019

- TYME is accepted onto the preeminent accelerator program with Founders Factory, securing growth support and funding from Founders and M&S.

2020

- tymefood.com is launched in September 2020 and with food being produced from a kitchen in Battersea

- Raised £250,000 from friends and family to drive growth

2021

- Designed and built an efficient kitchen and operations hub in Hackney

- Completely redesigned the packaging to lock in freshness

- Launched new 12 products including a winter menu and snacks

- Launched a fully transparent supply chain + CO2 rating with FoodSteps

- 1,335 boxes sold

2022

- Launch rich nutritional data feedback emails

- Launch a range of 6 functional shots and 6 health smoothies

- Planned partnership with Daylesford Organic to launch co-branded product range and subscription product

- Passed 3000 boxes and 40,000 products sold

- £24,002 MRR (monthly recurring revenue) in September 2022

*based on unaudited management accounts.

Monetisation strategy

Our business model is built on the principle that eating a predominantly plant-based diet can impact people's health and the health of the planet.

Main revenue stream: Direct to consumer via tymefood.com, Customers subscribe to weekly boxes of either 2, 3, or 4 Daypacks (consisting of 1x shot, 1x smoothie/breakfast, 1x lunch, and 1x snack) or a flexi-box (any combination of products above £30). One-off boxes to launch soon.

Secondary revenue streams: B2B: office catering + events catering, Affiliates, Gift cards, Specialist wholesale

Use of proceeds

We’ve developed a great product that our customers love, great customer service and a strong team focused on driving our mission forward.

Your investment will use four core areas designed to help us grow, with the aim of establishing TYME as the UK's leading workday food platform.

These areas are:

1. Grow the team - we have a strong team in place but would like to hire a B2B salesperson as we see this as a key growth area

2. Build the brand - develop leading marketing strategies outside traditional digital to drive higher ROAS and increase sales

3. Accelerate new customer growth - we have a singular focus on new customer growth across DTC and B2B

4. Develop the TYME app - we believe an app will not only give customers a better purchasing experience but also allow them to get a better understanding of the nutritional and sustainability impact of their products

Below: Our current nutrition reports via email + Transparent product sustainability data via QR codes


A portion of the investment reflected in this campaign was received by the Company in the 6 months prior to the launch of the investment round on Seedrs and the Company has started putting this to use.

Key Information

Debt

The company has the following outstanding loans:

£100,000 Director Loan from Toby Adcock at an interest rate of 4% per annum. The loan was taken out on the 08/08/2021 and will be repaid on the 08/08/2024.

The funds raised from this investment round will not be used to repay these loans.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), which is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £4,000,005

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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