Uni Compare

Idea

Introduction

Uni Compare is a cross-platform student to university marketplace that acts as an enabler for undergraduate, postgraduate and international students. We're targeting a £35bn+ addressable market.

We display university statistics, student reviews, and personalised choices to help students decide which course to choose when applying to university.

Working directly with UCAS to display live course data that helps Institutions hit their recruitment targets.

This funding round will allow us to expand into markets for postgraduate and international as well as focusing on working with more commercial brands.

We're a brand that is conversion-focused and works with our clients to achieve the best results. We're strategically placed to offer new products to our existing client base.

Substantial accomplishments to date

This funding round is an excellent opportunity to invest in a fast-paced start-up that has achieved 134% increase in turnover from YE19 to YE20*.

🚀 Raised £250k from Seedrs in 2018
🚀 Built a profitable business with a 22% profit after tax*
🚀 Est. 625,000+ hits per month (excluding app pageviews)
🚀 189,143 student registrations to date growing at c. 40-50k students per year
🚀 Grew 90% across the COVID-19 lockdown as staff WFH
🚀 Working directly with UCAS to display live course data

The business has grown dramatically over the last few years, and now we're solely focused on growing revenue with multiple hires in sales and sales support roles.

The effects of COVID-19 has encouraged more students to apply to UK universities. UK universities have received a record number of applications in lockdown. This continues to encourage universities to spend with reliable and proven media suppliers.

A challenging job market will also influence students to consider a postgraduate degree. We are working with more than 14 partnered universities to create a new product line suited to connect postgraduate students with universities that offering postgraduate courses.

*based on unaudited management accounts

Monetisation strategy

We have a series of revenue streams that are well established, as well as new revenue streams that we are introducing over the next 12-18 months. Our revenue streams are broken down into multiple product channels:

💰 Undergraduate
💰 Clearing
💰 Commercial
💰 Postgraduate - new
💰 International - new

Our products are focused around annual subscriptions that universities purchase for increased exposure and the ability to create students leads.

Our products are all-inclusive and allow universities to generate event bookings, prospectus orders and direct enquiries. All annual packages come with guarantees, and this enables universities to use Uni Compare as an all year round recruitment product with no risk.

Average spend per university is c. £6.86k per product type/revenue stream and we are in an excellent position to increase this by introducing new products to existing clients. A core sales focus is moving clients to multiple product types, i.e Clearing to Undergraduate.

Use of proceeds

This includes 12 full-time staff, additional consultants/freelancers, and a marketing/advertising budget. The company has no outstanding debts/loans.

The capital raised for this campaign will be used to:

📈 Open up new markets
📈 Invest in scaling current revenue streams
📈 Supercharge the business so we can meet the client demand

Any additional employees will be placed predominately into sale-based roles and any changes in salary to existing staff will be performance-based only.

Considering the effects of COVID-19 and how things can quickly change, we will at all times keep 18-months of working capital in the bank.