Uni Compare

Idea

Introduction

Uni Compare is a cross-platform marketplace that acts as an enabler for undergraduate and postgraduate students. We're initially targeting the domestic market, and as we gain market share, we will then target the £159bn+ total addressable market (TAM).

Universities are spending millions on marketing in a battle to recruit students as competition intensifies. Our marketplace attracts students by displaying university statistics, student reviews, and personalised choices to help students decide which course to choose when applying to university.

We work directly with UCAS to display live course data that helps institutions hit their recruitment targets.

This funding round will allow us to continue to grow into the undergraduate and postgraduate markets as well as focus on creating more products.

Substantial accomplishments to date

This funding round is an excellent opportunity to invest in a fast-paced start-up that continues to expand rapidly.

• 65% YOY Growth from YE21 to YE22*
• Profitable since our YE20, and continued to scale at 50%+ YOY*
• Est. 14 million annual page views served per year
• 286,092 student registrations to date growing at c. 50k students per year
• Grew 90% across the COVID-19 lockdown as staff WFH
• Working directly with UCAS to display live course data

The business has grown dramatically over the last few years, and now we're solely focused on growing revenue with multiple hires in sales and engineering roles.

We're a brand that is conversion-focused and works with our clients to achieve the best results. We're strategically placed to offer new products to our existing client base.

*Based on unaudited management accounts.

Monetisation strategy

We have a series of revenue streams that are well established and growing, as well as new revenue streams that we are introducing over the next 12-18 months. Our revenue streams are broken down into multiple product channels:

• Undergraduate
• Clearing
• Postgraduate

Our products focus on annual subscriptions that universities purchase for increased exposure and the ability to drive traffic and create leads that ultimately lead to student applications and enrolments.

Our products allow universities to generate event bookings, prospectus orders and direct enquiries. Our subscription products off all-year-round recruitment products with fixed targets so institutions can spend securely.

The average spend per university is £24,603, up from the £6,860 it was in our YE20 Seedrs raise. We are in an excellent position to introduce new products to our existing clients.

67.5% of total sales are recurring subscriptions known as 'profiles' that recur annually.

Use of proceeds

The capital raised from this campaign will be used to:

• Open up new markets, mainly; faculties and postgraduate
• Invest in scaling current revenue streams, and increasing client spend
• Supercharge the business so we can meet the client's-demand

Even though we have 20 full-time staff, we still have many ways to improve, which is why we currently have 8x open roles. All roles are in sales and engineering, and we believe we can dramatically improve and scale our product.

We believe selling to our current client base and creating long-lasting relationships through our suite of products will enable us to continue on our exciting growth trajectory.

Any additional employees will be placed predominately into sale-based roles, and any changes in salary to existing staff will be performance-based only.

The company has no outstanding debts/loans.