Unifi

Idea

Please note that whilst the campaign is labelled as EIS eligible the Company has £115,000 remaining of its SEIS limit. The initial £85,000 that has been invested in the Campaign is not SEIS eligible. We will, therefore, be looking to seek SEIS relief on the first £115,000 invested into the campaign, on top of the £85,000 already invested. The remaining balance will be EIS eligible. Any tax relief is dependent on personal circumstances and may be subject to change in the future

Introduction

Unifi is the exclusive social community app designed by university students, for university students. Unlike any social app, Unifi offers a pre-made, campus-wide community to join. Allowing students to discover one another, connect, debate, find local work and interact in the campus marketplace. Students are separated by which university they attend, so that micro-communities can be formed all over the UK.

Unifi aims to solve the problem of isolation and lack of inclusion on university campuses, which have populations of anywhere between 20-40,000 students. This is even more relevant whilst social distancing is diminishing the social landscape at universities.

Our demographic is young, academically minded adults who will go on to shape our world and we wish for Unifi to be a platform that nurtures their voices and their self-expression as they transition into adult life. Unifi hosts over 100 interest oriented forums to participate in, from cooking to climate change.

Substantial accomplishments to date

. Impressive survey results from over 1,000 student participants where over 85% would use Unifi. And in a more recent survey, 93% are likely to recommend it to fellow students indicating strong word of mouth traction.

. Consistent, inexpensive and reliable user acquisition costs across 5 universities in 5 different cities

. In talks with several universities about adopting Unifi on a faculty level, we believe many more universities will follow suit

. Strong user activity levels across all features at trial universities

. Over 35,000 students signed up to free pre-launch campaigns

Intended Impact

We believe that the current social media landscape has lost its privacy and sense of community. Facebook now accommodates 2.7 billion active monthly users. Because of this, we also believe university students struggle to find new friendships and opportunities at their specific university. Which is why we set out to create an exclusive social community platform for each university campus, that is purposefully developed for social interaction and campus life. By using Unifi, students, sports teams and societies can effortlessly interact, connect, and maximise their opportunities on campus. Unifi is designed so that students are herded into miniature communities all over the country based on which university they attend. So no matter how large our user base grows, it will always maintain a relevant, micro-community feel.

Monetisation strategy

Network Advertising (primary) - We intend to start on a simple CPM (cost per mille/thousand impressions) model, with an applied fixed rate card. As we scale the business we intend to incorporate data management programs, enabling us to offer more granular targeting capabilities and sell programmatic based advertising.

Localised Advertising (primary) - At scale, with thousands of university students in each of our Unifi communities, we believe that local venues, recruiters and small businesses will see Unifi as a very desirable platform to advertise local jobs and events. We intend to offer in-app purchases and monthly subscription options to drive high levels of engagement. These adverts will serve as relevant content to students and will enhance their in-app experience.

Licensing (secondary) - For universities wishing to take control of Unifi for administrative and monetisation opportunities, we can licence Unifi for a yearly fee.

Unifi Marketplace Commissions (secondary) - % of sale fees.

Use of proceeds

Marketing, 40% - A combination of digital, PR and subject to COVID-19, on-site marketing of which the overall strategy has been formulated over 18 months of trial and error. Further detail can be provided upon request.

Personnel, 21.5% - 3 full time staff carrying out day to day business activities

App Development, 25% - General and reactive maintenance, further refactoring and improvement of user experience.

Working Capital, 11% - Digital and non-digital creative, prizes and promotional material

Administrative, 2.5% - Accountancy, bills and subscription costs

A portion of the investment reflected in this campaign was received by the Company in the 6 months prior to the launch of the investment round on Seedrs and the Company has started putting this to use.