UNLTD.

Idea

Introduction

Love beer but hate hangovers? It’s an age-old dilemma but to the dull, bland & watery alcohol-free beers of old we say HELL NO! Combining the finest ingredients with modern brewing techniques, UNLTD. offers award-winning drinks that have the delicious taste of a full-strength beer, whilst being alcohol-free, gluten-free, low-calorie, high in vitamins & vegan. It’s freedom without compromise - or a sore head.

The social & downtime experience matters, whether it’s catching up with friends over a pint in the pub or kicking back at home and unwinding with a beer or 3. But for many, such as the 6.5M UK Dry January participants, the lifestyle we lead is changing. There’s a growing focus on wellness, and a bigger awareness than ever of the impact alcohol can have on our health.

UNLTD.’s passion for quality ingredients & brewing techniques means people no longer need to feel like they’re missing out or giving up something they enjoy. With UNLTD., the only thing you’ll lose is the hangover.

*Based on unaudited management accounts

Substantial accomplishments to date

Since our 2020/2021 launch, we’ve already been stocked in 100+ points of sale across the UK.

- Potential: Fully developed eCommerce website and Amazon store with over 1400 D2C sales so far.

- UNLTD. have picked up multiple awards: 3 World Beer awards and a Gold winner in the World Beer Challenge 2020 and 2021.

- The UNLTD. range has been featured in GQ, The Independent, The Telegraph and The Grocer.

- We have 5k combined social media followers across Instagram and Facebook.

- Every UNLTD. beer is rich in vitamins, as well as being one of the lowest calorie beers on the UK market. The range is also vegan and gluten-free.

- Majority of reviews are 5 star across the UNLTD. website and Amazon

- UNLTD. has been reviewed and endorsed by The Independent and Chatting Food magazine.

Monetisation strategy

Despite launching in the middle of a global pandemic, which saw the hospitality sector completely shut down for several months, we've still managed to be listed in on-trade and off-trade, with 100+ pubs, restaurants and shops stocking our beer. We’ve also made strong strides with our D2C stream, with a rate of 55% returning customers, and we’re listed on Amazon too.

In fact, our customers love our beer so much that we started a subscription service to meet their desire for a satisfying AF experience that doesn't run out. We already have 37 live subscribers, despite no active marketing for this service.

We currently have a 50:50 split between D2C and on-trade / off-trade sales, with a 25% margin across the board.

Use of proceeds

Funds raised will be divided between:
50% Recruitment. We're proving popular with the trade, and we know there are lots more pubs, restaurants and bottle shops that would love to stock UNLTD. and offer people a quality, alternative drinking experience. We'll use part of the funds raised to recruit 1-2 sales people and 1 sales manager, to focus on accelerating our growth into the on-trade and off-trade sector.

40% Marketing: Our D2C website has been so successful that in the early days our customers completely cleared us out of stock. 55% of website customers are repeat purchasers, demonstrating the regular thirst for our tasty, nutritious alcohol free offerings. We'd like to expand on our success so far by increasing our marketing presence across social and PPC.

10% Production: We forecast an increase in sales due to our sales and marketing plans, so we'll be using some of the funds raised to ramp up our production and meet demand.