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UNLTD.

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Award-Winning, 0.5% beer with elevated extras, progressively and sustainably brewed in the UK.

111%
 - 
Funded 14 Jun 2023
£250,018 target
£278,703 from 145 investors
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Business overview

Location Maidenhead, United Kingdom
Social media
Website www.unltd.beer/
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 12187743
Incorporation date 3 Sep 2019
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Investment summary

Type Equity
Valuation (pre-money) £3.5M
Equity offered 7.38%
Tax relief

EIS

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Business highlights

  • 14 Industry awards for beer taste and branding
  • Exported to 12 countries around the world
  • 55% of consumers looking to reduce their alcohol consumption
  • Featured in: ITV, GQ, Mens Health, The Sunday Times, Telegraph
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Key features

  • Secondary Market
  • Nominee investment min. £26.03 +
  • Direct investment min. £20,000.00 +

Idea

Introduction

We believe there is greatness in all of us, ready to be unleashed into the world!

Unshackled of limitations and driven by positive choices, UNLTD. is a new age beer for unlocking that greatness. For doing things on your own terms and waking up to opportunity every day.

Progressively brewed with hops specially selected for flavour, our beers harness all the character whilst staying refreshingly sessionable at 0.5% abv. While elevated extras like B vitamins and low-cals make us a beer that feeds your lifestyle. Not fights it.

This is new age beer for UNLTD. living.

Substantial accomplishments to date

- Launched in June 2020

- 81% Sales growth YoY from 2021-2022

- 14 Industry Awards for taste and branding, including a Great Taste Award, highest scored NoLo beer in the IWSC awards, 5 World Beer Awards and 3 Consecutive gold awards from the European Beer Challenge

- Awarded 'Most Promising New Business' by Inspiring Hertfordshire Awards 2022

- Over 300 5-star reviews across our D2C channels

- Exported to 12 countries around the world, including U.S, Australia, Singapore, Spain, Italy, The Netherlands, South Korea, New Zealand, Morocco and Finland.

- Featured on ITV's 'Love Your Weekend' as well as mentions in GQ, Mens Health, The Sunday Times, The Telegraph and The Independent.

- Lowest calorie beers in the UK

- Over 7k combined social media followers across Instagram and Facebook.

- Launched our canned range of beers in 2022

Monetisation strategy

We currently sell direct to consumers via our e-commerce website and Amazon Store. Our e-commerce website has an impressive returning customer rate of 45% compared to the industry average of 28%, proving that our customers keep coming back for more beer.

We also sell direct to trade (Independent pubs, shops etc) and via wholesalers who supply to on-trade and off-trade. Our beers are currently stocked in over 250 venues throughout the UK.

We have recently secured a listing agreement with Drake & Morgan Group who operate 18 premium venues across London and Manchester, as well the Pub Invest Group who operate 32 venues in Liverpool.

In 2022 a huge part of our growth was from exporting our beers into new markets with revenues increasing by 484% compared to 2021.

Our 2023 focus is to secure listings with more reputable on-trade operators. This will enable us to gather sales data and prove brand awareness which we'll then present to the major UK retailers for a proposed launch in 2024.

Use of proceeds

Funds raised will be divided between:

50% Marketing: Our D2C channels currently represent 50% of our revenues, so with our impressive returning customer rate of 46% we plan to promote the brand to the ever increasing audience of NoLo consumers by doubling down on our advertising. We also aim to increase our on-trade revenue in 2023 and we'll support these new listings with in-venue activations and advertising.

40% Recruitment: We're proving very popular with the trade and we know there are more venues that would love to stock our beers, so we'll increase our sales team to help accelerate our growth into the on-trade and off-trade sectors.

10% Production: We are aiming to achieve an increase in sales due to our sales and marketing plans, so we'll be using some of the funds raised to ramp up our production to meet demand.

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

Key Information

Outstanding Debt

The company has a bounce back loan with 2.5% interest of which £23,916.00 is outstanding. It is repaid in monthly instalments of £583.33, with the final repayment date due in June 2026.

Funds raised as part of this round will not be used to repay outstanding debt.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for UNLTD. has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 12 April 2023 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £3,493,226

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

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Security Token

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