Vegums

Idea

Introduction

Here at Vegums we’re all about nurturing your nutrition while supporting a sustainable lifestyle. As advocates for vegan or plant-based diets, and supporters of animal rights and climate justice, our mission is to make plastic-free, carbon-negative, vegan supplements the norm.

For consumers, this means being able to choose between plastic-packed vitamins destined for landfill, or a planet-saving, cruelty-free, tasty alternative in Vegums.

It’s impossible to miss the ongoing rapid expansion of the vegan market, both in the UK and globally. And judging by a record 600k sign-ups to Veganary in 2022, the movement for culinary, agricultural, and social change is set to thrive during the next 12 months, and beyond.

Substantial accomplishments to date

In our last Seedrs campaign in 2021 we hit our 100% target in the first 24 hours, before overfunding to 200% in less than a week. We've achieved so much since then, and we're not showing any signs of slowing down!

In 2021, we:

● Doubled our company valuation - great news for anyone who invested last year!
● Moved into a new warehouse to meet demand
● Grew the team to 17 employees (+ 3 freelancers) including new Heads of Marketing & Supply Chain
● Appointed a Head of Sales and achieved over 30 new stockists across the UK
● Released our 4th product: Sugar-Free A-Z Multivitamin Gummy
● Launched into Germany and US
● Won the Best Vegan Supplement VegFestUK Award

But we also:

● Saved 430 animals by using fruit pectin instead of gelatine
● Saved over 86,000 plastic bottles from landfill
● Achieved carbon negative status in the UK by lowering our carbon footprint, and offsetting it by planting trees around the world

*Based on unaudited management accounts

Monetisation strategy

Our increasing revenue comes through recurring payments from our family of monthly subscribers in the UK & US, direct one-off website sales, online and offline retail & distribution partners, and Amazon marketplaces in the UK, Germany & US.

We have huge plans to accelerate our growth even further in 2022 and take greater advantage of the booming plant-based trend as it continues to expand its reach.

To seize these exciting opportunities and bring more people the realisation that they don’t have to settle for plastic-wrapped pills, we need your help.

Use of proceeds

● US and Germany country-specific marketing campaigns to drive new hassle-free subscriptions. The lifetime value of our subscribers is 10x greater than their cost of acquisition, so tried and tested UK marketing campaigns will be replicated to build on their success (30% of proceeds)

● Stock purchases to enable expansion into new international markets and supply the higher demand of bigger retail partners (25% of proceeds)

● Redevelopment of our website to support customer satisfaction and improve the user interface and experience, with plans to offer a rewards system and more flexible subscriptions (10% of proceeds)

● Development of our brand identity with a new look and added value subscription package. We want our subscribers to be excited & delighted to receive their monthly subscription and ultimately maintain retention (10% of proceeds)

● Creation of a new Trade Marketing website function to enhance current B2B relationships and push retail sales (25% of proceeds)