Close

Jump to:

  • Navigation
  • Content
  • Footer
Veri hero image

Veri

Follow

Veri is a metabolic health company operating in the B2C and B2B space.

0%
 - 
Funded 19 Jun 2024
€1,000,000 target
€1,339,860 from 0 investors
More
Less

Business overview

Location Helsinki, Finland
Social media
Website www.veri.co
Sectors Healthcare Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 3115245-3
Incorporation date 4 Feb 2020
More
Less

Investment summary

Type Convertible
Discount 20%
Share price N/A
Tax relief N/A
More
Less

Business highlights

  • 10M€ in Total Revenue with 332% CAGR in 2020-2023
  • 11.5M€ of equity capital raised to date
  • Excellent TrustPilot rating with 4.4/5 stars
  • Forbes 30 Under 30 Founders
More
Less

Key features

  • Secondary Market
  • Nominee investment min. €20.00 +
  • Direct investment min. €50,000.00 +
  • Pitch
  • Key Information
  • Team
  • Updates
  • Investors 0
  • Discussion
  • Documents

Learn more about convertible campaigns.

Pitch

About the Campaign

Veri is your Personalized Metabolic Health Program.

Veri's combines cutting-edge wearable sensors (CGM) with an intuitive, user-friendly mobile application, helping users personalize their diet, improve their habits and transform their metabolic health.

Market Opportunity

The global prevalence of poor metabolic health is rapidly rising.

Over the past three decades, changes in dietary patterns and lifestyle habits have tripled (3x) the rates of obesity and diabetes. This has resulted in associated healthcare costs exceeding more than 2 trillion USD.

Our mission at Veri is to halt the advancement of poor metabolic health, a condition affecting nearly half of all adults worldwide, representing a staggering $400 billion USD industry.

Traction & Key Accomplishment

Our customers love us, and we take immense pride in having fundamentally transformed so many people's lives.

To date, we've helped over 35,000 customers improve their metabolic health and have sold over 120,000 sensors.

The aforementioned customer growth has resulted in a 332% compound annual revenue growth rate, and a total growth of 7,990% from 2020 to 2023.

During 2023 our focus was heavily improving the unit economics and profitability of the business. In 2023 we saw a 243% improvement in gross margin - %.

Team

Veri was founded by three individuals who had personal encounters with illness and shared a passion to solve the metabolic health crisis.

Our team of 30 includes operators with experience from leading organizations in their respective fields, including Oura, Garmin, FitXR, and Johns Hopkins.

Our advisors come from globally recognized institutions such as Harvard, Stanford, Duke University, the American Diabetes Association, and the CDC.

Business Model

Most of our business comes from direct-to-consumer (D2C) sales, and over 70% comes from the US. Customers can purchase a subscription that includes just the app (and use their own sensor), or a subscription that includes both the app and sensors.

In late 2023 we expanded our offering to B2B, enabling nutritionists and dietitians to buy plans for their clients. Today we have over 400 dietitians and nutritionists enrolled into Veri. This vertical is a strong lever for promoting faster growth while simultaneously reducing acquisition costs.

Use of Funds

In 2024, we plan to launch a new algorithm/software update that will enable our app to predict a user's glucose responses after wearing a sensor for 14 days.

Our goal is to introduce a more affordable offering, with improved profit margins and increased sales volume, to further expand Veri's reach.

Funds raised through this community round will be used to develop this feature and launch this new offering.

Key Information

Convertible Key Terms

This investment round is being raised by way of a convertible equity investment structure, in this case a "convertible capital loan agreement".
The key terms that apply to the Company’s convertible instrument are set out below. Please also see the attached Key Terms document for further details; this convertible differs in a few key ways from Seedrs standard convertible instrument, so please read carefully.

• Discount Rate:

20% Discount: Investors benefit from a 20% discount on shares at the time of conversion during specific trigger events.

• Valuation Cap:

€40,000,000 Cap: The conversion valuation will not exceed €40,000,000, ensuring clarity on the maximum company valuation for early investors.

• Interest Rate:

8% Annual Interest: Accrued annually and compounded on December 31st, enhancing the value of the initial investment over time.

• Trigger Events:

1. Qualifying Equity Fundraise: A minimum of €5,000,000 equity raised.

2. Change of Control: Original shareholders reduce to less than 50% ownership.

3. Initial Public Offering (IPO): Company goes public.

• Conversion Details:

1. Pre-Longstop: Conversion at the lower of discounted share price from equity fundraise or a price derived from the valuation cap.

2. Post-Longstop: If no trigger event, conversion at a default price reflecting a pre-money valuation of €40,000,000.

• Longstop Date:

36-month deadline: Acts as a timeline boundary, post which the financial instruments convert based on stipulated conditions if no prior trigger event.

• Winding-Up Event:

Default Conversion: In absence of prior conversion, shares convert at the default share price immediately before any winding up of the company.

• Share Class:

Preferred Shares: Shares issued upon conversion will be Preferred Shares.

Share Classes

The company currently has 3 classes of shares, Common shares, Non-Voting Shares and Preferred Shares. Investors in this convertible round will hold Preferred Shares upon conversion of the convertible instrument.

The rights attached to the share classes are as follows:

Common shares: Common shares have voting rights but no liquidation preferences.

Non-Voting Shares: Non-voting shares don't have voting rights or liquidation preferences.

Preferred Shares: Preferred shares have voting rights and a 1x liquidation preference over the Common Shares and Non-voting Shares.

Group Structure

Investors in this round are investing in and will become shareholders of Human Engineering Health Oy, 3115245-3. This is the holding company for the group.

The group structure is as follows: Human Engineering Health Oy owns 100% of its subsidiary Human Engineering Inc.

Material Debt

The company has the following outstanding loans:

€615,000 loan from Business Finland at an interest rate of 1% per annum. The loan is to be repaid on 06 July 2029.

€174,000 loan from Business Finland at an interest rate of 1% per annum. The loan is to be repaid on 25 Jan 2031.

€199,000 loan from Nordea Bank Oyj at an interest rate of 3.5% per annum. The loan is to be repaid on 09 October 2026.

€1,100,000 loan from Finnvera Oyj at an interest rate of 2,62% per annum. The loan is to be repaid on 30 October 2030.

The funds raised from this investment round will not be used to repay these loans.

Convertible Loans

Convertible 1

The company has the following outstanding convertible loans, which may convert to equity after this round and dilute existing shareholders:

$15,000 loan from 1 investor, with the following key terms:

• Interest rate: 0.01% per annum.

• Conversion trigger: In the event of a priced equity round.

• Conversion price: $19,500,000 divided by the aggregate number of outstanding Non-Voting Shares.

• Valuation Cap: $19,500,000 (pre-money)

• Share class: Non-Voting Shares

• Repayment date: 29.06.2031

Convertible 2

€6,417,986 from 8 investors, and $300,000 loan from 2 investors, with the following key terms:

• Interest rate: 0.01% per annum.

• Conversion triggers (in each case at the option of the lenders):

i) In the event of a priced equity round of not less than €5,000,000.

ii) Change of control

iii) At maturity

iv) Upon a material breach of the loan agreement

• Conversion price: Valuation lower of:

i) Subscription price per a Share applied in priced equity round minus a twenty per cent (20%) discount to such subscription price; or
ii) (b) applying a pre-money valuation of €80,000,000 of the Company.

• Valuation Cap: €80,000,000 (pre-money valuation)

• Share class: Preferred Shares

• Repayment date: 08.07.2029

Convertible 3

€900,000 loan from 4 investors with the following key terms:

• Interest rate: 7.99%

• Conversion triggers (in each case at the option of the lenders):

i) In the event of a priced equity round of not less than €5,000,000.

ii) Change of control

iii) At maturity

iv) Upon a material breach of the loan agreement

• Conversion price: Valuation lower of a subscription price per a Share:

i) applied in priced equity round minus a twenty per cent (20%) discount to such subscription price;
ii) or applying a pre-money valuation of €40,000,000 of the Company.

• Valuation Cap: €40,000,000 (pre-money)

• Share class: Preferred Shares

• Repayment date: 20.10.2026

Outstanding Payment

We have an outstanding payment of $38,000 to Syndigo LLC which we are re-negotiating. There are no additional expenditures expected for this payment which has been reflected in the 2023 financial numbers and runway calculations.

We have outstanding 2023 tax payments of $37,148 in the US, which are reflected in the 2023 financial numbers and the runway calculations. There are some minor expenses for the process that should not exceed $5000.

Open an account to get access to the team members of Veri

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account to get access to the Veri campaign updates

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account to get access to the list of investors in the Veri campaign

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account and verify your identity to get access to the Veri discussion

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account and verify your identity to get access to the Veri pitch deck and other documents

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Share on:

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Veri has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 19 April 2024 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from Convertible

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a convertible campaign allows you to invest today, with your investment converting into equity in the future, at a discount compared to other investors.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

Find out more

Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

Warning

You are following a link outside of europe.republic.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

ContinueCancel