Veri is a metabolic health company operating in the B2C and B2B space.
Business overview
Location | Helsinki, Finland |
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Social media | |
Website | www.veri.co |
Sectors | Healthcare Mixed Digital/Non-Digital Mixed B2B/B2C |
Company number | 3115245-3 |
Incorporation date | 4 Feb 2020 |
Business highlights
- 10M€ in Total Revenue with 332% CAGR in 2020-2023
- 11.5M€ of equity capital raised to date
- Excellent TrustPilot rating with 4.4/5 stars
- Forbes 30 Under 30 Founders
Key features
Learn more about convertible campaigns.
Pitch
About the Campaign
Veri is your Personalized Metabolic Health Program.
Veri's combines cutting-edge wearable sensors (CGM) with an intuitive, user-friendly mobile application, helping users personalize their diet, improve their habits and transform their metabolic health.
Market Opportunity
The global prevalence of poor metabolic health is rapidly rising.
Over the past three decades, changes in dietary patterns and lifestyle habits have tripled (3x) the rates of obesity and diabetes. This has resulted in associated healthcare costs exceeding more than 2 trillion USD.
Our mission at Veri is to halt the advancement of poor metabolic health, a condition affecting nearly half of all adults worldwide, representing a staggering $400 billion USD industry.
Traction & Key Accomplishment
Our customers love us, and we take immense pride in having fundamentally transformed so many people's lives.
To date, we've helped over 35,000 customers improve their metabolic health and have sold over 120,000 sensors.
The aforementioned customer growth has resulted in a 332% compound annual revenue growth rate, and a total growth of 7,990% from 2020 to 2023.
During 2023 our focus was heavily improving the unit economics and profitability of the business. In 2023 we saw a 243% improvement in gross margin - %.
Team
Veri was founded by three individuals who had personal encounters with illness and shared a passion to solve the metabolic health crisis.
Our team of 30 includes operators with experience from leading organizations in their respective fields, including Oura, Garmin, FitXR, and Johns Hopkins.
Our advisors come from globally recognized institutions such as Harvard, Stanford, Duke University, the American Diabetes Association, and the CDC.
Business Model
Most of our business comes from direct-to-consumer (D2C) sales, and over 70% comes from the US. Customers can purchase a subscription that includes just the app (and use their own sensor), or a subscription that includes both the app and sensors.
In late 2023 we expanded our offering to B2B, enabling nutritionists and dietitians to buy plans for their clients. Today we have over 400 dietitians and nutritionists enrolled into Veri. This vertical is a strong lever for promoting faster growth while simultaneously reducing acquisition costs.
Use of Funds
In 2024, we plan to launch a new algorithm/software update that will enable our app to predict a user's glucose responses after wearing a sensor for 14 days.
Our goal is to introduce a more affordable offering, with improved profit margins and increased sales volume, to further expand Veri's reach.
Funds raised through this community round will be used to develop this feature and launch this new offering.
Key Information
Convertible Key Terms
This investment round is being raised by way of a convertible equity investment structure, in this case a "convertible capital loan agreement".
The key terms that apply to the Company’s convertible instrument are set out below. Please also see the attached Key Terms document for further details; this convertible differs in a few key ways from Seedrs standard convertible instrument, so please read carefully.
• Discount Rate:
20% Discount: Investors benefit from a 20% discount on shares at the time of conversion during specific trigger events.
• Valuation Cap:
€40,000,000 Cap: The conversion valuation will not exceed €40,000,000, ensuring clarity on the maximum company valuation for early investors.
• Interest Rate:
8% Annual Interest: Accrued annually and compounded on December 31st, enhancing the value of the initial investment over time.
• Trigger Events:
1. Qualifying Equity Fundraise: A minimum of €5,000,000 equity raised.
2. Change of Control: Original shareholders reduce to less than 50% ownership.
3. Initial Public Offering (IPO): Company goes public.
• Conversion Details:
1. Pre-Longstop: Conversion at the lower of discounted share price from equity fundraise or a price derived from the valuation cap.
2. Post-Longstop: If no trigger event, conversion at a default price reflecting a pre-money valuation of €40,000,000.
• Longstop Date:
36-month deadline: Acts as a timeline boundary, post which the financial instruments convert based on stipulated conditions if no prior trigger event.
• Winding-Up Event:
Default Conversion: In absence of prior conversion, shares convert at the default share price immediately before any winding up of the company.
• Share Class:
Preferred Shares: Shares issued upon conversion will be Preferred Shares.
Share Classes
The company currently has 3 classes of shares, Common shares, Non-Voting Shares and Preferred Shares. Investors in this convertible round will hold Preferred Shares upon conversion of the convertible instrument.
The rights attached to the share classes are as follows:
Common shares: Common shares have voting rights but no liquidation preferences.
Non-Voting Shares: Non-voting shares don't have voting rights or liquidation preferences.
Preferred Shares: Preferred shares have voting rights and a 1x liquidation preference over the Common Shares and Non-voting Shares.
Group Structure
Investors in this round are investing in and will become shareholders of Human Engineering Health Oy, 3115245-3. This is the holding company for the group.
The group structure is as follows: Human Engineering Health Oy owns 100% of its subsidiary Human Engineering Inc.
Material Debt
The company has the following outstanding loans:
€615,000 loan from Business Finland at an interest rate of 1% per annum. The loan is to be repaid on 06 July 2029.
€174,000 loan from Business Finland at an interest rate of 1% per annum. The loan is to be repaid on 25 Jan 2031.
€199,000 loan from Nordea Bank Oyj at an interest rate of 3.5% per annum. The loan is to be repaid on 09 October 2026.
€1,100,000 loan from Finnvera Oyj at an interest rate of 2,62% per annum. The loan is to be repaid on 30 October 2030.
The funds raised from this investment round will not be used to repay these loans.
Convertible Loans
Convertible 1
The company has the following outstanding convertible loans, which may convert to equity after this round and dilute existing shareholders:
$15,000 loan from 1 investor, with the following key terms:
• Interest rate: 0.01% per annum.
• Conversion trigger: In the event of a priced equity round.
• Conversion price: $19,500,000 divided by the aggregate number of outstanding Non-Voting Shares.
• Valuation Cap: $19,500,000 (pre-money)
• Share class: Non-Voting Shares
• Repayment date: 29.06.2031
Convertible 2
€6,417,986 from 8 investors, and $300,000 loan from 2 investors, with the following key terms:
• Interest rate: 0.01% per annum.
• Conversion triggers (in each case at the option of the lenders):
i) In the event of a priced equity round of not less than €5,000,000.
ii) Change of control
iii) At maturity
iv) Upon a material breach of the loan agreement
• Conversion price: Valuation lower of:
i) Subscription price per a Share applied in priced equity round minus a twenty per cent (20%) discount to such subscription price; or
ii) (b) applying a pre-money valuation of €80,000,000 of the Company.
• Valuation Cap: €80,000,000 (pre-money valuation)
• Share class: Preferred Shares
• Repayment date: 08.07.2029
Convertible 3
€900,000 loan from 4 investors with the following key terms:
• Interest rate: 7.99%
• Conversion triggers (in each case at the option of the lenders):
i) In the event of a priced equity round of not less than €5,000,000.
ii) Change of control
iii) At maturity
iv) Upon a material breach of the loan agreement
• Conversion price: Valuation lower of a subscription price per a Share:
i) applied in priced equity round minus a twenty per cent (20%) discount to such subscription price;
ii) or applying a pre-money valuation of €40,000,000 of the Company.
• Valuation Cap: €40,000,000 (pre-money)
• Share class: Preferred Shares
• Repayment date: 20.10.2026
Outstanding Payment
We have an outstanding payment of $38,000 to Syndigo LLC which we are re-negotiating. There are no additional expenditures expected for this payment which has been reflected in the 2023 financial numbers and runway calculations.
We have outstanding 2023 tax payments of $37,148 in the US, which are reflected in the 2023 financial numbers and the runway calculations. There are some minor expenses for the process that should not exceed $5000.
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