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Wavey Ice

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Aims to revolutionize drinks with vibrant cocktails, ice pops & alcohol-free sips for exciting occasions

137%
 - 
Funded 13 Sep 2023
£450,001 target
£758,627 from 171 investors
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Business overview

Location Hillsborough, United Kingdom
Social media
Website waveyice.com/
Sectors Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C
Company number NI689111
Incorporation date 20 Jun 2022
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Investment summary

Type Equity
Valuation (pre-money) £3.5M
Equity offered 14.99%
Tax relief

EIS

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Business highlights

  • Current run rate of £1.1 m based on year-to-date figures*
  • 306% sales growth YoY from Jun 22-Jun 23
  • International export opportunities in pipeline
  • Collaborations with influencers such as Tom Daley
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Key features

  • Secondary Market
  • Nominee investment min. £12.76 +
  • Direct investment min. £20,000.00 +

Idea

Introduction

Wavey Ice is a vibrant and energetic brand on a mission to revolutionise beverages. Our core products include ready-to-drink cocktails, nostalgic ice pops and alcohol-free sips, all designed to add excitement to any occasion.

Whether you're looking for the perfect gift, a spike-safe drink for on-the-go, or a non-alcoholic alternative, we've got you covered. Our screw-top pouches ensure convenience and freshness, and our diverse range of flavors cater to every taste. We aim to bringing fun, quality, and creativity to the drinks market, making every sip a memorable experience. Cheers to fun with Wavey Ice!

Substantial accomplishments to date

• Achieved trading revenue of approximately £600k since January'23, on par with high growth industry leaders (Based on unaudited accounts)

• Current run rate of £1.1 m based on year-to-date figures*, reflecting strong potential growth

• Grown sales by 306% in 12 months, showcasing rapid market traction

• Attracted interest from major global stockists, indicating strong market demand

•Noteworthy collaborations with renowned brands and celebrities such as Monkey Shoulder, The Voice UK, The Belfast Giants and Tom Daley

• Expanding product portfolio with new premium spirit lines in development, signalling innovation and continued growth

• Successful customer acquisition and orders in 10 international markets, highlighting global appeal

• Has been shortlisted for Low/ No Alcohol category in the Irish Quality Food and Drink Awards 2023

* Note: The above figures are based on unaudited management accounts, subject to verification

Monetisation strategy

Wavey Ice generates revenue through the sale of its innovative and vibrant ready-to-drink cocktails, alcohol-free sips, and nostalgic ice pops.

The main sources of revenue come from direct-to-consumer online sales on the company's e-commerce platform. Customers can browse and purchase their desired products, through the website.

Additionally, Wavey Ice has begun conversations to establish partnerships with major global stockists, which would allow the products to be distributed through various retail channels. These partnerships provide an opportunity for the brand to reach a wider audience and generate sales through physical retail outlets.

Moreover, collaborations with well-known brands and celebrities contribute to revenue growth, as these joint efforts attract new customers and expand market reach. As the company continues to explore new product lines and international markets, our aim is to diversify our revenue streams further, helping us drive sustained growth and profitability.

Use of proceeds

The funds raised through this investment will drive Wavey Ice's growth and expansion across various key areas:

• Product Development (35%): Enhancing the existing product range with new flavors and introducing premium spirit product lines to cater to diverse customer preferences

• Marketing and Advertising (25%): Expanding brand awareness through targeted online advertising campaigns, influencer collaborations, and engaging social media content to reach new audiences

• Sales and Distribution (20%): Scaling up sales efforts by hiring a dedicated sales team and expanding partnerships with major global stockists, wholesalers, and bars to increase product availability

• International Expansion (18%): Establishing a stronger presence in international markets, focusing on strategic regions with high potential for growth

• Regulatory and Compliance (2%): Ensuring compliance with industry regulations and obtaining necessary licenses for further expansion

Investor Perks

£50 - 20% Online Discount (one time)

£100 - 10% Online Discount (1 Month) + Wavey Ice Socks

£250 - 10% Online Discount (3 Months) + Limited Edition Wavey Ice T-shirt + Wavey Ice Socks

£500 - 10% Online Discount (6 Months) + Limited Edition T-shirt + Embroidered Across Body Bag

£1000 - 10% Online Discount (12 Months) + Starter Pack* + Limited Edition Wavey Ice T-Shirt + Embroidered Across Body Bag

£10,000 - + Lifetime Discount + Starter Pack* + Limited Edition Wavey Ice T-Shirt + Embroidered Across Body Bag

£50,000 - + Booster Pack* + 1 Year Supply Of Products* + Limited Edition Wavey Ice T-Shirt + Embroidered Across Body Bag + Coolbox

£75,000 + Create Your Own Cocktail With R&D Team + Framed Print Of Your Cocktail + 1 Year Supply Of Products* + Limited Edition Wavey Ice T-Shirt + Embroidered Across Body Bag

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

Key Information

Company Structure


Investors will be investing in Wavey Ice Ltd, which is majority owned by Gibson Family Holdings Ltd. Gibson Family Holdings Ltd acquired the assets (including the IP) by way of an asset sale from another company in May 2022. Wavey Ice Ltd now owns the full IP rights.

Aaron Gibson, is a director of Wavey Ice Ltd and Gibson Family Holdings Ltd [ultimate owner of Gibson Family Holdings Ltd]; however, he is not fully involved in the day to day operations of Wavey Ice Ltd. Aaron has separately invested in this round.

Wavey Ice Ltd is managed day to day by the Managing Director, Laura Davis, who is a director of the Company and is incentivised by the Company’s option scheme.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Wavey Ice has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 31 July 2023 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £3,509,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

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