Wavey Ice

Idea

Introduction

Wavey Ice is a vibrant and energetic brand on a mission to revolutionise beverages. Our core products include ready-to-drink cocktails, nostalgic ice pops and alcohol-free sips, all designed to add excitement to any occasion.

Whether you're looking for the perfect gift, a spike-safe drink for on-the-go, or a non-alcoholic alternative, we've got you covered. Our screw-top pouches ensure convenience and freshness, and our diverse range of flavors cater to every taste. We aim to bringing fun, quality, and creativity to the drinks market, making every sip a memorable experience. Cheers to fun with Wavey Ice!

Substantial accomplishments to date

• Achieved trading revenue of approximately £600k since January'23, on par with high growth industry leaders (Based on unaudited accounts)

• Current run rate of £1.1 m based on year-to-date figures*, reflecting strong potential growth

• Grown sales by 306% in 12 months, showcasing rapid market traction

• Attracted interest from major global stockists, indicating strong market demand

•Noteworthy collaborations with renowned brands and celebrities such as Monkey Shoulder, The Voice UK, The Belfast Giants and Tom Daley

• Expanding product portfolio with new premium spirit lines in development, signalling innovation and continued growth

• Successful customer acquisition and orders in 10 international markets, highlighting global appeal

• Has been shortlisted for Low/ No Alcohol category in the Irish Quality Food and Drink Awards 2023

* Note: The above figures are based on unaudited management accounts, subject to verification

Monetisation strategy

Wavey Ice generates revenue through the sale of its innovative and vibrant ready-to-drink cocktails, alcohol-free sips, and nostalgic ice pops.

The main sources of revenue come from direct-to-consumer online sales on the company's e-commerce platform. Customers can browse and purchase their desired products, through the website.

Additionally, Wavey Ice has begun conversations to establish partnerships with major global stockists, which would allow the products to be distributed through various retail channels. These partnerships provide an opportunity for the brand to reach a wider audience and generate sales through physical retail outlets.

Moreover, collaborations with well-known brands and celebrities contribute to revenue growth, as these joint efforts attract new customers and expand market reach. As the company continues to explore new product lines and international markets, our aim is to diversify our revenue streams further, helping us drive sustained growth and profitability.

Use of proceeds

The funds raised through this investment will drive Wavey Ice's growth and expansion across various key areas:

• Product Development (35%): Enhancing the existing product range with new flavors and introducing premium spirit product lines to cater to diverse customer preferences

• Marketing and Advertising (25%): Expanding brand awareness through targeted online advertising campaigns, influencer collaborations, and engaging social media content to reach new audiences

• Sales and Distribution (20%): Scaling up sales efforts by hiring a dedicated sales team and expanding partnerships with major global stockists, wholesalers, and bars to increase product availability

• International Expansion (18%): Establishing a stronger presence in international markets, focusing on strategic regions with high potential for growth

• Regulatory and Compliance (2%): Ensuring compliance with industry regulations and obtaining necessary licenses for further expansion