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Whitebox Cocktails

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We produce single serve, classic cocktails so that you can enjoy a world class cocktail in a few seconds.

130%
 - 
Funded 28 Aug 2024
£200,003 target
£262,163 from 356 investors
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Business overview

Location Edinburgh, United Kingdom
Social media
Website www.whiteboxcocktails.com
Sectors Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C
Company number SC693603
Incorporation date 26 Mar 2021
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Investment summary

Type Equity
Valuation (pre-money) £10M
Equity offered 2.55%
Share price £0.316
Tax relief

EIS

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Business highlights

  • Retails in over 1000 UK stores + 7 export markets
  • Increased capacity to 6.5 million cocktails p.a.
  • Generated Revenue of £1.45M in 2023**
  • Revenue growth of 84% in 2023 vs 2022**
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Key features

  • Secondary Market
  • Nominee investment min. £22.12 +
  • Direct investment min. £20,000.00 +
  • Pitch
  • Investor Perks
  • Key Information
  • Team
  • Updates
  • Investors 356
  • Discussion
  • Documents

Pitch

About the Campaign

At Whitebox, we capture the quality of cocktails that you find in the world’s best bars and package them into a single serve format, so that you can enjoy world class cocktails, in the comfort of your own home, in just a few seconds.

Market Opportunity

Although classic cocktails have grown globally and in popularity over recent years, we felt that drinks producers were focused on alcopop-style ready-to-drink beverages, in turn leaving drinkers of classic cocktails underserved.

With the premium canned cocktail market set to grow to $40 Bn by 2027 (IWSR 2023)* we’ve come back to our Seedrs community to help us maintain the momentum in growing Whitebox.

* Forecasts are not a reliable indicator of future performance.

Traction & Key Accomplishments

In the last year we :

• Grew our revenue by 84% in 2023 vs 2022**

• Increased our capacity to with the potential to produce over 6 million cocktails per year

• Generated revenue of over £1.45M in 2023**

• Grown our customer base to over 1000 UK retailers and 7 countries

** Past performance is not an indication of future performance.

Team

Whitebox is owned and run by a team of cocktail industry experts who have received awards such as World's Best Bar and World's Best Cocktail Menu.

Based on the ethos that ready-to serve cocktails can be truly excellent, we have utilised decades of collective experience in the industry and the knowledge gained from running the world's top cocktail bars to set up a bespoke production facility to produce our single serve, classic cocktails.

Business Model

Over the past three years, we've grown our distribution and can now been found in over 1,000 UK retail outlets and 7 international markets.

We believe that our 2024 growth is set to come from existing channels, however, we also are working towards significantly increasing sales via export markets, alongside opening up more channels in our UK retail business.

Use of Funds

The key uses of funds :

• Invest in inventory: With the aim to scale, we plan to invest in inventory which will allow us to quickly turn around larger export orders.

• Develop packaging formats: develop gifting options and multipacks for different UK and international retailers

• POS for marketing: We plan to support our retail and wholesale customers with marketing materials to help drive sales within retail outlets while also building the Whitebox brand identity.

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

Key Information

Founder Disclosure

Ben Iravani, Josh Rennie, and Andrew Porter are all co-founders, directors and shareholders in the Langstane Liquor Company, a spirits producer. There is a full time manager who runs the day to day operations of the company. Ben Irvani and Josh Rennie are involved in quarterly board meetings but also provide support to the manager of Langstane Liquor Company on a weekly basis which can vary between 0-5 hours work per week. Andrew Porter has no weekly involvement in the running of the company, only attending quarterly board meetings as an advisor. Christopher Masters is also a shareholder in the Langstane Liquor Company.

Ben Irvani is the owner of Monkey Bars Aberdeen Limited, which owns and operates two cocktail bars. He is not involved at all in the day to day operations of this business.

Outstanding Debt

The company has the following Debt.

A Shopify Capital financing agreement with £25,457.00 to be repaid, with 14% interest. 17% of Shopify purchases will be deducted directly by Shopify Capital, until such time as the debt is repaid.

The funds raised in this round will not be used to repay this debt.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage is issued by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), and has been approved as a financial promotion for the purposes of s.21 of the Financial Services and Markets Act 2000 by Prosper Capital LLP ("Prosper") which is authorised and regulated by the Financial Conduct Authority with firm reference number 453007 on 4 July 2024. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. It is not for distribution in the United States of America and all investment activities take place within the United Kingdom. Any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Neither Republic Europe nor Prosper provide advice or recommendations in relation to any investment on this site. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Neither Republic Europe nor Prosper provides legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £9,995,183

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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