We produce single serve, classic cocktails so that you can enjoy a world class cocktail in a few seconds.
Business overview
Location | Edinburgh, United Kingdom |
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Social media | |
Website | www.whiteboxcocktails.com |
Sectors | Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C |
Company number | SC693603 |
Incorporation date | 26 Mar 2021 |
Investment summary
Business highlights
- Retails in over 1000 UK stores + 7 export markets
- Increased capacity to 6.5 million cocktails p.a.
- Generated Revenue of £1.45M in 2023**
- Revenue growth of 84% in 2023 vs 2022**
Key features
Pitch
About the Campaign
At Whitebox, we capture the quality of cocktails that you find in the world’s best bars and package them into a single serve format, so that you can enjoy world class cocktails, in the comfort of your own home, in just a few seconds.
Market Opportunity
Although classic cocktails have grown globally and in popularity over recent years, we felt that drinks producers were focused on alcopop-style ready-to-drink beverages, in turn leaving drinkers of classic cocktails underserved.
With the premium canned cocktail market set to grow to $40 Bn by 2027 (IWSR 2023)* we’ve come back to our Seedrs community to help us maintain the momentum in growing Whitebox.
* Forecasts are not a reliable indicator of future performance.
Traction & Key Accomplishments
In the last year we :
• Grew our revenue by 84% in 2023 vs 2022**
• Increased our capacity to with the potential to produce over 6 million cocktails per year
• Generated revenue of over £1.45M in 2023**
• Grown our customer base to over 1000 UK retailers and 7 countries
** Past performance is not an indication of future performance.
Team
Whitebox is owned and run by a team of cocktail industry experts who have received awards such as World's Best Bar and World's Best Cocktail Menu.
Based on the ethos that ready-to serve cocktails can be truly excellent, we have utilised decades of collective experience in the industry and the knowledge gained from running the world's top cocktail bars to set up a bespoke production facility to produce our single serve, classic cocktails.
Business Model
Over the past three years, we've grown our distribution and can now been found in over 1,000 UK retail outlets and 7 international markets.
We believe that our 2024 growth is set to come from existing channels, however, we also are working towards significantly increasing sales via export markets, alongside opening up more channels in our UK retail business.
Use of Funds
The key uses of funds :
• Invest in inventory: With the aim to scale, we plan to invest in inventory which will allow us to quickly turn around larger export orders.
• Develop packaging formats: develop gifting options and multipacks for different UK and international retailers
• POS for marketing: We plan to support our retail and wholesale customers with marketing materials to help drive sales within retail outlets while also building the Whitebox brand identity.
Investor Perks
Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.
Key Information
Founder Disclosure
Ben Iravani, Josh Rennie, and Andrew Porter are all co-founders, directors and shareholders in the Langstane Liquor Company, a spirits producer. There is a full time manager who runs the day to day operations of the company. Ben Irvani and Josh Rennie are involved in quarterly board meetings but also provide support to the manager of Langstane Liquor Company on a weekly basis which can vary between 0-5 hours work per week. Andrew Porter has no weekly involvement in the running of the company, only attending quarterly board meetings as an advisor. Christopher Masters is also a shareholder in the Langstane Liquor Company.
Ben Irvani is the owner of Monkey Bars Aberdeen Limited, which owns and operates two cocktail bars. He is not involved at all in the day to day operations of this business.
Outstanding Debt
The company has the following Debt.
A Shopify Capital financing agreement with £25,457.00 to be repaid, with 14% interest. 17% of Shopify purchases will be deducted directly by Shopify Capital, until such time as the debt is repaid.
The funds raised in this round will not be used to repay this debt.
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