Wowzabox

Idea

Introduction

WowzaBox is where the joy of restaurant-quality Chinese cuisine meets the simplicity of home cooking! Our meal boxes deliver the authentic flavours of your favourite Chinese dishes right to your kitchen, minus the hassle of complex preparations. We take care of the cutting, marinating, and crafting of delicious sauces, so all you need to do is enjoy the quick and fun part: cooking.

We are aiming to become the go-to brand for delicious, high-quality Asian cuisine. But that's not all – with our production advantages, we're aiming to expand beyond meal boxes. WowzaBox aims to offer meal kits on supermarket shelves, allowing you to pick up a single restaurant-quality dish on your way home. We beleive that this would not only cater towards convenience but also open up a vast retail market for us.

*(based on unaudited accounts)

Core Values:

Firstly, in-house production ensures end-to-end control over quality, strong margins, flexibility, and, most importantly, provides us with invaluable manufacturing knowledge. We serve some dishes that we believe to be deemed too complex for home kitchens and also dishes that are hard to find elsewhere in the UK.

*(based on unaudited accounts)

Secondly, we try to promise true restaurant quality. Every dish in WowzaBox is carefully curated to deliver that "wow" factor, which we believe helps to guarantee our customers an exceptional dining experience at home.

Substantial accomplishments to date

First 18 month of trading (September 2022-February 2024)

We believe that we have pioneered an innovative in-house manufacturing process for hassle-free meal kits, eliminating the need for preparation and cutting tools.

• Attained full autonomy in product development, with both founders spearheading recipe creation, production procedures, and packaging—which we believe has helped us to establish a unique advantage and raise entry barriers for potential competitors.

• Distributed 12,000 meal kit boxes to 4,000 households.

• Successfully crafted 52 restaurant-quality recipes.

• Achieved £675,000 in revenue through online sales in the first 18 months.*

• 29.4% average quarterly growth rate since launch (Sept 2022 - Feb 2024).*

• Ensured superior quality control and robust margins by implementing in-house production, which we believe grants us a competitive edge in manufacturing knowledge.

• Implemented in-house marketing strategies, encompassing social media management, content creation, and campaigns. This not only heightened team expertise but also significantly reduced marketing costs.

• Garnered an "Excellent" rating on Trustpilot, with 97% of customers awarding 5-star reviews.

*(Based on unaudited accounts)

Monetisation strategy

•Online:

Our primary revenue stream currently stems from online sales. Customers place orders directly on our website and receive their purchases the following day.

•Offline:

Following our upcoming funding round, we plan to expand our product offering into supermarkets. This initiative will allow customers to purchase individual items from our range directly from supermarket shelves.

Use of proceeds

We aim to use the funds raised in this round in the following area's:

- Machinery 45%
- R&D New Products 5%
- Professional Fee 5%
- Marketing 20%
- Team Expansion 10%
- Inventory 5%
- Running Capital 10%