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YesColours.

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YesColours is changing decorating for the better with innovative packaging and colours for everyone.

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Funded 24 Jan 2023
£350,003 target
£364,823 from 0 investors
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Business overview

Location London, United Kingdom
Social media
Website yescolours.com
Sectors Home & Personal Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 12925133
Incorporation date 3 Oct 2020
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Investment summary

Type Equity
Valuation (pre-money) £3.2M
Equity offered 9.93%
Tax relief

EIS

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Business highlights

  • Named 'Best Newcomer' in Livingetc Style Awards
  • MOM growth since launch in April 2022*
  • Launched industry first fully recyclable alternative to tins
  • Backed by industry experts with global distribution network
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Key features

  • Secondary Market
  • Nominee investment min. £15.00 +
  • Direct investment min. £10,000.00 +

Idea

Introduction

YesColours is here to inspire joy through feel-good paints in astonishing colours. They are focused on protecting our planet, inspiring creativity, celebrating culture and rediscovering the love and drama of colour.

Paints that not only look good but that you can feel good about, using innovative colour technology and are completely safe for you, your family, your co-workers, your pets, and the environment — as well as game-changing recyclable packaging that reduces waste going to landfill.

*based on unaudited management accounts.

Substantial accomplishments to date

YesColours has designed and launched the UK's first fully kurb-side recyclable paint pouch for DIY customers which aims to replace the traditional paint tin and tackle paint waste going to landfill.

Only 2% of paint tins are currently recycled in the UK and 14,000 tonnes of paint tin waste and 55 million litres of paint goes to landfill every year.

Over-ordering is a large contributing factor to paint waste and left-over paint. That's why YesColours paints are sold in 1 litre units so customers can more accurately order the paint they need, whilst also returning any paint back to YesColours for free — saving time, space and money.

YesColours launched in April 2022 and have since won 3 awards from the Marie Claire Sustainability Awards (highly commended), Livingetc Style Awards, and Real Homes Awards.

Their paints have been used by Sheffield Children's Hospital, Firstsite Museum (Museum of the Year) as well as supported numerous community spaces and mental health charities such as Place2be, Rethink, MindOut as well as NIP cancer recovery.

YesColours have been featured at Stylist Live 2022 and recently joined Habitat and TikTok for an exclusive press and media event discussing home decor and consumer insights for 2023.

Monetisation strategy

We have been on building direct relationships with our community, selling directly online via YesColours.com, whilst continuously learning and developing our products and services.

YesColours also generates revenue through B2B opportunities with museums, offices, public spaces, as well as interior designers and property developers.

We plan for our growth to be driven by new product development (including antimicrobial paints that fight bacteria and viruses), focusing on our B2B and retail opportunities with a number of exciting partnerships with high-street home decor brands, exciting collaborations and expansion internationally with the aim to work with a global network of independent paint manufacturers in North America, Europe, and Asia.

We will also be launching new eco-friendly and fully recyclable colour swatches and fandecks.

Our ambition is also to grow YesColours beyond paints into other verticals — from homeware products to fabrics, to creative pop-ups and community spaces.

Use of proceeds

YesColours will use the funding to recruit new members of the team that will be dedicated to our growth opportunities in the retail, B2B and DTC sector, as well as expand our product range with new innovative products (including paints that fight bacteria and viruses) and deliver exciting brand collaboration opportunities in 2023.

Key Information

Investment in this round

The company received an additional £157,000 in February and March on the same share price as this round. This investment has been included in the pre-money valuation.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), which is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £3,176,258

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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