Baotree

Idea

Introduction

Baotree is revolutionising the way companies approach sustainability.

We address a fundamental issue by empowering underserved communities to participate actively in sustainability projects, ensuring that the plans are informed by those most affected.

The accessible tools are designed to enhance project effectiveness and open the door to fintech opportunities, rewarding individuals for their data contributions. This approach provides robust data analytics, empowers data collectors and places Baotree as a pioneer in the field.

Our cutting-edge mobile app and SaaS interface streamline data collection and bridge the gap between on-ground actions and data-driven insights.

Baotree’s long-term vision is to create a marketplace where these contributions lead to tangible benefits.

Join us as we make every data point count towards a greener, more transparent, and inclusive world.

Substantial accomplishments to date

· By September 2023, we've been fortunate to collaborate with 12 subscribed customers. Their trust has been invaluable to us.

· During this period, we've been part of 59 impact projects. Each one has taught us more about driving sustainable change.

· From January to September 2023, we've seen our customer base increase from 4 to 12 (200%), and the growing interest in our platform humbles us.

· In terms of revenue, we've experienced quarterly growth from £1,318 in Q1 2023 to £3,599 in Q3 2023, a 173% increase.*

· Our Monthly Recurring Revenue (MRR) has seen a 133% growth since January, reaching £920 by September, and our average monthly revenue per customer stands at £159.*We see this as a testament to the value we aim to provide.

· Our 0% churn rate, up to September 2023, demonstrates the effectiveness of our customer success team.

· Our user base, now at 262 dedicated users across desktop and mobile, are actively reporting live from the field.

· Our customers have collected 9,843 tasks, including 83,458 impact metrics, which speaks to the collective effort they make and the importance of our mission.

* Based on unaudited management accounts

Monetisation strategy

The market opportunity is significant for corporates & the public sector who are committing to Green Plans & looking for low-cost, scalable solutions to meet their sustainability goals.

Baotree is operating in two sectors with tremendous growth potential:
• The global corporate social responsibility software market, valued at USD 818.2 million in 2022, is projected to grow at a CAGR of 9.8% from 2023 to 2030.
• The global disaster preparedness system market, estimated at USD 163.60 billion in 2022, is expected to expand at a CAGR of 8.5% during the same period.

The EU’s Corporate Sustainability Reporting Directive mandates that all corporate sustainability initiatives must be suitably transparent by 2025. Baotree is positioned to maximise this opportunity and help those companies meet this goal.

Our revenue generation methods are straightforward: Subscription Tiers and Support Services.

Our addressable market spans sustainability, climate action, and corporate responsibility. As such, we believe our business has potential for substantial growth.

Use of proceeds

At Baotree, we prioritise lean operations, ensuring low running costs while recognising our team as our most valuable asset. The past 6-8 months have demonstrated the remarkable outcomes we can achieve when fully dedicated to Baotree's vision.

Looking ahead, 25% of our projected costs support the Product & Tech Team, the driving force behind our innovative solutions, while 43% backs our management team, a versatile group of only six full-time staff. A combined 38% is allocated to operational, administrative, and marketing/sales functions.

This investment streamlines our day-to-day operations and strategically scales our reach, positioning Baotree to attract a growing customer base as our technological capacity expands.