Cheran's Bakery

Idea

Introduction

Cheran's Bakery hand make the most indulgent and creative sweet treats, that are beautifully presented in Cheran's' packaging and sold exclusively through our growing chain of 5, soon to be 6 beautiful shops.

We bake every day to deliver the freshest and most luxurious experience to our customers who often share the experience with their friends and loved ones, increasing brand awareness.

Our high quality, eye catching shop designs convey a message of quality.

This includes our 'Instagrammable' products and packaging which our customers clearly enjoy - in the short time since our launch we have gained over 24,000 followers across our social platforms.

Our focus on creating amazing experiences means our customers help us spread the word.

Substantial accomplishments to date

💡 March 2022 - The idea was born!

1️⃣ June 2022 - Sittingbourne shop opened with bakery at rear

2️⃣ November 2022 - Canterbury shop opened

3️⃣ February 2023 - Rochester shop opened

🧁 March 2023 - Moved bakery to larger production premises

4️⃣ May 2023 - Faversham shop opened

5️⃣ July 2023 - Maidstone shop opened

🎂 August 2023 - Interactive website and cake builder launched

👑 We have completed our first corporate orders, with clients including Netflix's 'The Crown' and Tremco

📈 We sell high margin products with advantagous tax position (Zero Rated VAT on most of the items we sell) for higher retained profit.

🍰 We have sold 60,000+ indulgent brownies, 30,000 blended milkshakes and more than 100,000 cookies have been sold to tens of thousands of loyal customers

📱 We already have over 24,000 social media followers

🪪 More than 20,000 customers already signed up to our in store loyalty scheme

💸 We have seen over 500% increase in overall shop revenue alone from Q2 2022 to Q2 2023*

💰 In 2023 alone we have generated over £900,000 in revenue, and sold over £1.2M since launch*

* Based on unaudited management accounts

Monetisation strategy

With a full year of sales history we are better able to refine our opening times to better control costs going forwards.

We currently have 5 gorgeous shops (soon to be 6) that really stand out on the high streets!

Each also offers delivery via Justeat, Deliveroo & Uber.

Everyone has a birthday so Cherans.com website has launched a unique interactive 'cake builder' as well as other amazing sweet treat and gifting options.

Corporate gifting has recently begun whereby we offer clients a bespoke service of brownies or cookies along with client brochures or other contact information to send on their behalf to customers.

Spring 2024 will see us launch our events and pop-up division that will help spread the word far and wide at fayres, festivals and other outdoor events.

Use of proceeds

All funds will be used to grow brand exposure on our goal to generate greater revenues;

£75,000 Will bring forwards each additional shop in the pipeline. Any over funding will bring additional shops.

£100K will help expand the brand's reach with the launch of pop-up events. Costs include refrigerated vehicle, catering vehicle and prestige marquees.

£50,000 Marketing budget to put Cheran’s birthday cakes and online treats in many more of the 60+ million mouths in the UK.