Fullgreen

Idea

Introduction

In Oct 2015, Fullgreen introduced a globally patented technology to make innovative, long-life plant-based products without the need for any preservatives. Operating through two trading subsidiaries, our products are carried by 9,000+ retailers across the UK and US; and exported to Europe, South East Asia and the Middle East.

Fullgreen provide vegetable-based products that are healthy, low-carb alternatives to traditional rice & grains for people looking to eat less carbs, add more vegetables to their meals, or to manage health issues such as obesity and diabetes.

With the growing trend for Plant-based eating, as well as the staggering economic cost of tackling Diabetes & Obesity (UK spend £50 billion & US economic cost is approx. $500 billion p.a.), we believe our products will continue to increase in relevance in the future.

Our range includes: Non-GMO Riced Veggies, Cauliflower Risottos & a new kind of Grain & Oat Free Plant-based Breakfast.

Substantial accomplishments to date

CLEAR HEALTH BENEFITS VS COMPETITION

The only long-life, riced vegetable product on the rice & grains shelves with up to 87% fewer carbs & calories than rice, couscous and even quinoa. Each pouch contains 2 servings of nutritious veg.

GLOBAL PATENT PROTECTION

Our technology to produce shelf-stable, preservative free vegetables is patented in 35 countries.

LISTED IN OVER 9,000 UK & US RETAILERS

Available in all major UK Supermarkets & in major US retailers incl. Walmart, Kroger, Target, Wholefoods Market; and exported to retailers in Europe, the Middle East, Central America, Asia, and the Carribean.

MANUFACTURING EDGE

Dedicated production lines in the UK & US with capacity of over 18 million pouches per annum. Co-packers are contractually obligated to invest in the continued growth of their production line to keep up with Fullgreen’s growing sales; and are also obligated to shoulder all raw & packaging material costs and offer Fullgreen 45-75 days payment terms on finished goods.

GROWTH THROUGHOUT COVID

Sales grew from £3.9m in 2019 (14 month business year) to £5.4m in 2020*. Fullgreen has sold over 12 million pouches to date.

*Based on unaudited management accounts.

Monetisation strategy

SALES TO RETAILERS

Fullgreen products have an 18 month shelf life without refrigeration making it ideal for broad retail distribution & direct to consumer delivery. Our largest channel at the moment are brick & mortar retailers. Price point is accessible and sells as well in ALDI as it does in any of our large retail supermarkets. In 2021, a key focus is to increase rate of sales in existing point of distribution to generate a ground swell of increased volume for the business. We pay our manufacturers within 45-75 days of collecting finished goods, while our retail customers take an average 45 days to pay us - so there is minimal delay between paying suppliers and being paid by our retail customers.

DIRECT TO CONSUMER

Social media and digital advertising enable us to draw people to online channels such as Fullgreen.com & Amazon. This channel is ideal for loyal consumers who buy products regularly on subscription or want the convenience of delivery to their door.

Use of proceeds

We are looking to raise a minimum of £600,000 to support various marketing and sales activities that will raise awareness and drive trial of Fullgreen products in various retailers and online.

Activities would include:

•In-store promotions and activations
•Sampling activities to our target consumers
•Geotargeted Advertising & other digital marketing activities
•Influencer collaboration & social media
•Participation in Trade Shows & Consumer Shows