GOODFOLIO

Idea

Introduction

As the world is becoming ever-more conscious of the need to address key global challenges – stretching from the climate crisis to gender equality – so too is the investment community.

Large amounts of green-washing and a general lack of transparency, however, have made building an investment portfolio that directly targets such issues unreasonably difficult.

While the vast majority of people with over £25,000 in investable assets would choose sustainable investments, just one-in-eight have been able to do so.

We created GOODFOLIO to transform the market and increase the flow of capital into impactful investments.

Starting with Stocks and Shares ISAs and General Investment Accounts, our investors can choose from a screened and categorised list of funds – called ETFs – and compare them side by side to build custom portfolios in less than 10 minutes.

They can then track both the impact and financial performance of their investments through our platform.

Substantial accomplishments to date

In 2021, our crowdfunding round raised £160,000 from nearly 200 investors, which, in summary, allowed us to onboard the first group of clients from our waiting list.

In this phase, we have secured regulatory permissions (as an appointed representative of RiskSave Technologies Ltd which is authorised and regulated by the Financial Conduct Authority (FRN: 775330));

Built the first version of the product;

and have grown an engaged community of high-valued investors with first customers already live in beta mode.

Having won the Worldwide Finance Awards for the Best Specialist Impact Investment Platform (UK) this year, we have been covered by the likes of Yahoo Finance, Altfi, and Business in the News, as well as featured on specialist publications such as Impact Entrepreneur and Alliance Magazine.

GOODFOLIO has sourced, aggregated, mapped, and made available financial as well as impact information for funds (ETFs) including transparency of the holdings, environmental footprints, alignment with UN Sustainable Development Goals, and Asset Managers’ voting records for Environmental and Social issues in underlying companies.

Monetisation strategy

Our investors enjoy a transparent, all-in small fee of 0.45% for the first £50,000, and 0.35% for anything above.

There are no trading fees, transaction fees, or hidden commissions.

As an independent platform, we only generate revenue from the value we provide to our users.

We aim to grow our offering to Self Invested Personal Pensions (SIPPs) and Junior ISAs (JISAs) to increase the total amount of assets administered via GOODFOLIO.

GOODFOLIO aims to build on two-mega trends in finance: the democratisation of investment through do-it- yourself (DIY) platforms, and the growing consciousness that capital allocations can and should contribute to a better world.

Our vision is to become the go-to platform for all impact-driven investments and to make investing based on values the new norm. We are aiming to do this by providing access to an increasing number of impactful investment options and empowering our users with the tools and data they need to make informed decisions.

Use of proceeds

Fresh investment will allow us to build an experienced marketing team, streamline our product, and support key growth initiatives.

Product development 30% - Technical team, including design, and expansion.

Investment infrastructure and operations 30% - Regulatory hosting costs, custodian/trading, insurance, and paid data feeds.

Marketing 20% - Referral incentives and marketing, including team expansion.

Strategy and buffer 20%

We think it should be effortless for anyone to make investments based on their own ethics and values. This way, they can play a key role – and even directly benefit – from making the world a better place.

We hope you join GOODFOLIO as an investor and help us shape and realise our shared vision!