Mamamade

Idea

Introduction

Here at Mamamade, we’re building a global brand for the modern parent - providing childcare products with support services that improve health outcomes, normalise taboos, and increase happiness.

We’ve started with food - because 80% of our community told us they felt under-supported during the weaning journey.

We provide convenience without compromise - helping parents future-proof the next generation with meals that are plant-based, free-from the big-8 allergens, flash-frozen to lock in nutrients and cut down on food waste, in 100% recyclable packaging across all products.

Our products and services are designed to support parents to maintain a daily habit of providing our food - and to accompany families as they grow from 1 to 2 to 3+ children.

Our community has always been at the heart of everything we do. Which is why we’re now inviting our community to become involved in a meaningful way - by investing in Mamamade.

Substantial accomplishments to date

From what started in Sophie’s kitchen, here’s what we’ve built in under two years:

- An online community of over 40,000 parents giving it their best shot (and not ashamed to share that they’re struggling along the way)

- Helped at over 175,000 mealtimes and fulfilled over 10,000 orders

- Achieved £400k+ in sales to date*

- Have listened to our community and launched new categories and product extensions, including in non-food verticals, to serve little ones from 4 months to 4 years, including porridges, finger foods, and our now best-selling toddler ready-meal range. Parents know best.

.-Loved and promoted (with no spend) by influential and celebrity mums, including Milie Mackintosh, Lucy Mecklenburgh, Rochelle Humes

- Partnered with Gorillas across London, offering support in under 10-minutes and exceeding anticipated ROAS

- Initiated B2B strategy to supply family clubs and nurseries

*Based on unaudited management accounts

Monetisation strategy

Our focus is on building a highly-engaged digital community, and we do this by generating high-quality, impactful and inherently shareable content across email, blog and social channels.

We generate revenue by our community subscribing to and purchasing products at mamamadefood.com. With 45 unique plant-based meals and more ready for launch in Q4, we support families with children between the ages of 4 months and 4 years - and our meals have been shortlisted for the 2021 Best Weaning Product of the Year by the Mum & Baby Awards.

With a growing and loyal customer base, we’ve seen substantial increase in incremental sales when we’ve launched new product ranges and extensions of product ranges - and so moving forward, utilising data and feedback from our community, we’ll be focusing heavily on New Product Development.

We also have a strategic retail partnership with the Gorillas App, and this is a growing area of focus as we can leverage this relationship to penetrate new markets.

Use of proceeds

The foundations are all in place. We have a service that parents in the UK are truly 'grateful for', a dedicated 2,000 square foot facility, a reliable supply chain and a team that is experienced, passionate and focussed.

Your investment will go towards four main areas to further our brand to the leading parenting brand in the UK and a well-known brand worldwide:

- Building out our marketing and sales teams to grow our community + reach more people to power our mission;

- Product innovation including range extensions and new product development (including non-food)

- Improving our digital and offline experience; and

- Scaling operations, preparing the business to roll out across Europe.

There’s never too many cooks - come join the family. Here’s what’s in it for you: