Morph

Idea

Introduction

The problem we are addressing is big, global and growing. We have witnessed thousands of people struggle to achieve their health goals and more recently Covid's impact on public health awareness and increasing demand for continuous health assessment.

Morph is your ever-expanding ecosystem for successful healthy living, a platform that aims to provide users with the most efficient path to optimal health.

Our Fitness Passport accrues physiological and biometric data from user and trainer input to provide progress metrics and actionable recommendations that are completely personalised to every individual, developing a realistic roadmap of their journey ahead. We have created an entirely new framework for digital movement assessment, making our programs even more individualised, leading to maximum results in minimal time. 

Morph provides the feedback, support and community you need for optimal adherence and progress.

Substantial accomplishments to date

Morph has compiled an internationally acclaimed team of advisers in each area:

• Founders have more than 30 years combined experience in the health industry and compiled over 10,000 hours of analysing client movements.

• Rob, a Sport Scientist, has worked with celebrities & high net worth individuals in both the UK and US. Rob currently has a fitness business focused on delivering fast training sessions for the busy Londoner. He also works as a fitness consultant for several companies including online publication Buzz.ie.

• Jodi has worked as an international fitness consultant on every continent. He has worked with professional athletes, bodybuilders & celebrities.

• The tech development team has created and developed complex AI solutions for many global companies with a strong background in blockchain algorithm development.

• In partnership with leading Azure CSP, Extrinsica Global, who will be hosting, securing and scaling our ever-evolving IP.

• Advisory board includes internationally acclaimed Medical practitioners Dr. Cenk Oguz and Sports Science Doctor Dr. Ralph Rogers. Also renowned Osteopath and lecturer Emanuel Calabrese and experienced Chief Executive Sarah Fisher-Sabin.

• Global health affiliates - PNOE, NASM, Premier Training and HyperIce

• Corporate contracts across different sectors.

• Built and tested two beta versions of Android and iOS apps accepted in the app stores

Monetisation strategy

Morph plans to earn revenue as a B2C & B2B service, offering subscription options, individual sessions and packages as well as packages specifically marketed to the corporate wellness sector.

The price range is between £35 - £55 per session and £85 monthly for a virtual coaching subscription.

We have seen a direct correlation between the level of member usage and member retention. In February 2020 before the pandemic, we experienced a 0.64% churn rate in over 2500 sessions, compared to the industry standard of up to 50% member churn rate.

We are launching in a prime market:

- Globally, the wellness economy represents 5.1% of total GDP. Roughly 1 in every 20 dollars spent by consumers worldwide is on wellness.
- Global wellness economy is expected to be worth $7trn by 2025.
- Corporate wellness market is expected to rise to $100bn by 2030.
- 75% of large employers implement corporate wellness programs.

We have already secured corporate wellness Letters of Intent across multiple industries which will be commencing in Q2 2022.

Use of proceeds

Our goal for the next year is to launch Morph and grow to a user base of 10,000 individuals within the first year. We aim to achieve this by implementing our go-to-market strategy.

Funds from this campaign will be invested in the following:

35% in tech development

30% in marketing

25% in team acquisition and salaries

10% in equipment