Nordic Oil

Idea

Introduction

At Nordic Oil, we provide premium CBD products to hundreds of thousands of customers worldwide, no matter what their need.

Our aim is to make CBD understandable and accessible for people across the globe, which we do by taking the very best of nature and perfecting it with industry-leading technology to create products that over 300,000 customers love. We’ve seen in the past how our products can really help people, and we believe that everyone deserves the opportunity to try premium CBD for themselves.

Since starting in 2018, we’ve grown rapidly and now have employees across 3 locations as one of Europe’s biggest and most Googled CBD brands.

Our state-of-the-art production facility and HQ is based in the Netherlands and we are currently expanding it to facilitate future growth. From here, we produce and distribute our products across Europe. We also have a large office in Munich, Germany, and a presence in the US, with an office in New York and soon, we plan to have a fulfilment centre in Texas.

Substantial accomplishments to date

2018:

Dannie and Christian, both entrepreneurs with other businesses, started using CBD products when traditional medicines didn’t work. They saw a lack of passion in the CBD marketplace, so decided to start a new business, aiming to shake up the market and make CBD accessible and understandable to everyone.

2019:

In 2019, Nordic Oil won a place on the German Accelerator program which led to establishing a local presence in the USA.

The company was nominated in 2 categories in the World CBD Awards.

2020:

Nordic Oil was rated among the best CBD products in Europe by Strain Insider.
Nordic Cosmetics, a dedicated skincare line, was launched in 2020 as part of a majority owned joint venture. Later that year, it also launched on Tmall (Alibaba) in China.
2020 was Nordic Oil’s 2nd full financial year, and saw total revenue of around €16m*.
Sundt, a range of CBD-free supplements and vitamins, was also launched in 2020.

2021:

NatuPet, believed to be the first CBD brand in Europe offering 100% compliant CBD products for pets, was launched in March 2021. Within just a few months, it has generated over €150,000 in revenue* and is already listed in more than 100 stores.

By Q4 2021, subject to approval by the relevant authorities, Nordic Oil products are planned to be available to the Japanese market, and the brand aims to have its own fulfilment centre for the US market in Dallas, Texas.

*Based on unaudited management accounts

Monetisation strategy

Nordic Oil is a unique company. We've been bootstrapped since day one, which means that we had to focus on profitability and cash flow since early on in our journey.

We are and always have been a DTC company. From the very start of the business, our customers have always been at the forefront of everything we do. From product development to our exceptional customer support, we’re driven by a commitment to deliver products that people love to customers around the world. This also means that we can demonstrate higher profit margins than if we’d gone through external retailers, meaning that we’ve been able to invest more back into the business, facilitating our rapid growth.

Our customers are loyal to the Nordic brand, not to a faceless retailer. After launching Nordic Cosmetics, Sundt and NatuPet, we have already seen the same degree of brand loyalty, resulting in strong customer retention. In fact, over 35% of Nordic Oil customers have returned to order from us again.

Use of proceeds

Your investment will go completely into our marketing budget where we'll expand on proven strategies that we know deliver results. We won’t be doing anything with the proceeds that we are not already doing and which hasn’t already been successful; we will simply be doing more of what we know works, and at a faster pace.

Our marketing efforts will focus on the following objectives:

- Strengthening our market leadership in Germany and Scandinavia
- Moving into a hyper growth phase in South European Markets (France, Italy, Spain and Portugal) where we now have a fully optimised supply chain and infrastructure.
- Moving into a hyper growth phase in the US market. From Q4 2021, we expect to also have a fully optimised supply chain and infrastructure here.