OGGS

Pitch

About the Campaign

OGGS is the UK’s largest plant-bakery & egg alternative business, on a mission to remove unnecessary egg from the food chain. Our plant-eggs are allergen free, replacing egg in multiple products, from cakes to cocktails, mousses to mayos, quiches & merginues. Swapping eggs for OGGS allows our retail, food service & manufacturing customers to reduce fat, calories & critical CO2e from their supply chain. Our UK Aquafaba patent & large manufacturing format give us a huge competitive advantage.

Market Opportunity

UK egg market is worth £1.3bn, using over 603,200 tonnes of egg a year, c.30% baked within the supply chain. The market is still volatile, as prices continue to rise, putting pressure on food product supply chains.

Egg is the 8th highest food contributor to carbon emissions, meaning egg reduction will be a key contributor to CO2e reductions.

The OGGS range has c.68% lower CO2e spanning all 3 channels; retailer (B2C), food service (B2B2C) & manufacturing ingredient (B2B).

Traction & Key Accomplishment

OGGS has grown its alternative egg business by an average of 41% YOY from the financial year 2019-2022.*

Phase 1: Bakery Retail (B2C)

Prove egg removal concept by creating UK's largest vegan bakery brand:

- 6 major retailer listings (incl Tesco and Sainsbury's)
- £2.7m revenue in 2023 & 23% GM*
- New range launching June '24
- Aiming to have it's first profitable month in Q4 24

Phase 2: Food Service (B2B2C)

Since launching only 18 months ago:

- Listing in 26/30 major UK wholesalers
- Presence in major restaurant chain menus, including Wagamama, Bills & Honest Burger
- Listed in 2nd largest contract cater, resulting in removal of egg from all desserts across major Ministry of Defence sites - over 110,000 eggs!

Phase 3: Manufacturing - Nov 2023

New for OGGS - we are in trials with some of the largest bakeries and manufacturers in the UK and Europe.

* Based on unaudited management accounts

Team

Hannah Carter CEO: Ex strategy consultant and previous business owner

Polly Trollope COO: Ex Operations Director and major event planner

Rob McClay: SME Finance leader and Ex Sainsbury's Finance Lead

Business Model

UK Only:

B2B2C: Bakery sales to major grocers. Established business, aiming to achieve profitability 24; prove egg concept

B2B2C: Egg major grocers

B2B2B: Egg only food service wholesalers, who then sell direct to major restaurant groups, independents and contract caterers

B2B: Egg only direct to manufacturers as an ingredient. Due to our 12-18 month sales cycle, revenue is long-term predictable and reliable in the UK and BENELUX.

RO EU and USA is an upside not included in our numbers, but with much interest already.

Use of Funds

We believe that OGGS is primed for its next big growth spurt & with your support we can achieve the following:

- Unlock new manufacturing revenue through aquafaba innovation

- Drive sales in new egg alt channels through growing the team

- Grow bakery range by attracting new "ethical" consumers

- Drive GM up through factory optimisation

- Lay foundations for international launch

- Keep growth momentum across the business