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Skinny Tonic

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We are Skinny Tonic. A pioneering, first mover, 100% natural, zero sugar, zero calorie tonic water.

220%
 - 
Funded 7 Jan 2021
£1,000,003 target
£2,208,230 from 1,420 investors
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Business overview

Location Liverpool, United Kingdom
Social media
Website skinnytonics.com
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 10843995
Incorporation date 30 Jun 2017
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Investment summary

Type Equity
Valuation (pre-money) £12M
Equity offered 15.51%
Tax relief

EIS

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Business highlights

  • Multi award winning business and products
  • New state of the art automated production facility
  • Amazon #1 selling Tonic Water
  • Exclusive partnership with the global brand EMOJI
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Key features

  • Secondary Market
  • Nominee investment min. £13.98 +

Idea

Introduction

Our brand story is a personal one.

Skinny’s founder, Ian Minton, was diagnosed with Type 1 diabetes aged just 23. With an inclination for a Gin & Tonic, Ian found out that even low sugar tonics could make his blood sugar spike...

...So, seeing an opportunity to improve his social experience and an unmet need in the market for a zero calorie, zero sugar, mixer, Ian launched the Skinny Tonic brand in 2014.

We are Market Leaders....

We create innovative, ahead of trend health drinks and we are challenging the traditional market place by creating a 100% natural, zero sugar, zero calorie soft drinks.

We pride ourselves on making soft drinks that are naturally zero, deliciously flavoured and stylishly premium.

Our current range is extensive, on-trend and has been consciously developed based on consumer trends, market research and expert insight.

Our Mission...

We are on a mission to make the world a healthier place by pioneering a new way of drinking.

Substantial accomplishments to date

* March 2019 - launched the first to market zero sugar, zero calorie, nothing artificial tonic water with the core range of 4 flavours

* August 2019 - 2 flavours nominated for product innovation awards with major retailer

* January 2020 - raised £1.8m in the first Seedrs raise

* March 2020 - launched new Skinny Tonic website and also launched 6 flavours on Amazon

* May 2020 - agreed license with Emoji

* June 2020 - launched 4 flavours into 27 Booths stores

* September 2020 - won an own label contract with major retailer

* October 2020 - raised £1.75m in conjunction with the Future Fund and received Food Matters award for 'new drink product of the year'

* November 2020 - acquiring new larger premises which will include 3 new lines producing various sizes of PET blown bottles, glass bottles and cans to accommodate growth.

Monetisation strategy

With the changes we have seen due to COVID-19, the increase of ecommerce popularity has positively impacted Skinny Tonic revenue.

Skinny Tonic Ltd has 5 clear monetisation strategies.

1. Skinny Tonic

Selling to the on trade, grocery and ecommerce markets.

2. Skinny Soda

Plans to sell to the on trade, grocery and ecommerce markets.

3.MIXR

Selling to the discount retail market.

4. EMOJI

Plans to sell to the on trade, grocery, schools and ecommerce markets

5. Major retail contract manufacturing

We have agreed contracts to fill for major UK retailers.

Use of proceeds

We will continue to invest in markerting brand Skinny and the launch of EMOJI.

We will continue to pioneer NPD in both brands and develop new exciting flavours and packaging.

We have invested in an new state of the art fully automated canning and bottling facility with an array of market leading filling and packaging machines.

We will be investing in facility to achieve BRC accreditation.

We will continue to invest in staff training and recruitment.

We have invested in a CRM system to ensure manufacturing efficiencies

Key Information

Convertible Loan

The company has an outstanding convertible loan note from a previous raise on Seedrs - details of which can be found here: www.seedrs.com/skinny-tonic1. This will convert to equity if the company raises at least £1,749,140. This has not been factored into the pre-money valuation.

If the company doesn’t raise £1,749,140 then the convertible will not convert and will remain outstanding.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), which is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £12,000,180

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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