SNAPP CV

Market

Target market

According to a Jobvite study, 43% of applicants have used a mobile device to search for a new job.

With smartphones and tablets far outstripping the number of PCs shipped every year, it’s no surprise more and more job candidates are turning to mobile to seek out new opportunities.

Recruiters now need to be ahead of the pack with their mobile recruiting functionality and use mobiles to source, contact, and hire candidates. Both candidates and recruiters now have an expectation of one another to be technologically able enough, in the mobile space, to accommodate the progression of the recruitment market and to understand their job requirements.

We expect that the vast majority of people who will use Snapp CV’s application will come from the Millennial demographic in the UK. At Snapp CV, we understand that in order to sell to both recruiters and candidates, we have to understand them. Discovering how its users think, act, and purchase is only the first step to finding new opportunities to engage with them. We also plan to install a robust customer retention program.

Characteristics of target market

Research has shown that in 2015, 37% of UK workers planned to change job. Therefore, our target market are jobseekers with mobile devices, predominantly including 'blue collar' workers, such as drivers and engineers, as well as people who are actively on the road and thus may not have access to a PC or Laptop. By including video in the app, employers can target those in isolated regions or who may not have access to WiFi. We compress our video streams which means that they can be sent over 3G or 4G mobile network connection. In some cases, employers will be allowed to offer up to 5 pre-screening questions in which the user can select answers or enter free form text to. This would eliminate the need for a formal CV.

Marketing strategy

The Snapp CV concept offers ease of access and ‘on the go’ usage where a user can access a selection of jobs based on their inputted criteria. We believe that people are getting busier and therefore dedicate less time to job searches. To solve this, Snapp CV offers a recruitment solution to both jobseekers and employers through our dedicated and easy to use application.
Strategy
• We plan to convert warm leads into sales. This method is aimed at HR Directors and Managers within companies. We will design micro-sites and create advertisements to assist with this process.
• We intend to generate web traffic by creating viral videos, ad campaigns and structured social media campaigns. We also hope to organise associate brand tie ups. For example, by selling a portable cam tripod through our site will help people with their videos, on the go!
• We intend to encourage app downloads through social media link adverts, such as through Facebook
• Generating viral interest
• We aim to form partnerships with other significant brands
• We plan on enhancing the product offering

Competition strategy

SNAPP CV has a simple, clear proposition that aims to be more of a necessity app than a luxury app. We understand that SNAPP is one of the first in the UK to use video as part of the application process.

We believe that our product offering will always be ahead of the curve. In phase 2, we plan to launch SNAPP HR. This will allow recruitment agencies to have their own site within the app where they can send training videos directly to their own staff.

In phase 3 we are planning to launch JOB LOC. This will work as an add on service for clients who are posting jobs. JOB LOC will allow a user to walk or drive past companies who are currently recruiting. With the location setting on, an automatic 'push notification' is sent to the users phone notifying them of the vacancy. They can then follow the link to SNAPP CV and apply for the job.

Finally, we are hoping to offer psychometric testing which will be made available as part of our pre-screening process.