Your online deli, making good food and drink accessible to everyone.
Business overview
| Location | London, United Kingdom |
|---|---|
| Social media | |
| Website | thedelisociety.com/ |
| Sectors | Food & Beverage Mixed Digital/Non-Digital B2C |
| Company number | 12999955 |
| Incorporation date | 5 Nov 2020 |
Investment summary
Business highlights
- Revenue to date since launch: £1 Million+*
- E-commerce orders shipped since launch: 25,000+
- New members since new launch in Feb '23: 6,000+
- Own branded products launched online and offline
Key features
Idea
Introduction
The Deli Society is on a mission to make good food and drink accessible to everyone.
We are building a multi-channel brand that inspires foodies to discover authentic and exciting ingredients at great value and to be part of a community of like-minded people.
More than ever people want good quality ingredients to elevate home cooking experiences and for those ingredients to be sustainable and healthy.
But finding these high-quality authentic foods can be expensive and arduous. We felt there just wasn't a single, trusted brand, that foodies could believe in.
So, we built The Deli Society to give foodies a trusted source that helps them discover authentic, fresh, and exciting ingredients at great value.
We are a multi-channel brand with D2C at our heart. Through our unique online membership model, a sophisticated supply chain and Innovative tech, we’re making great food and drink accessible to everyone.
We share our consumer's values and seek to produce and source sustainable products made by artisan and family-owned farmers and producers.
We plan to use our D2C model to test and launch new products online to our community. Where opportunities arise, we will create The Deli Society branded items that can be sold on our platform but also offline in retail and food service.
Substantial accomplishments to date
2022
- After learning how ecommerce works by sending boxes to friends and family, Harry and Josh launch The Deli Society to the public.
- Sent out over 8500 boxes. A lot of that was hand-packed by the brothers!
- Fulfilled corporate orders for brands such as Moet & Hennessy, Sky & Pinterest.
2023
- In February we launched our 'built from scratch' website with our own AI tool 'Olive' built in. Bringing us to the forefront of food & technology.
- Moved into a new warehouse and applied logistical foundations for growth.
- Built a unique network of artisan producers with more pending to launch after our raise.
- Launched our own branded range including olives and empanadas. This started online but has since opened offline channels including stadia, delis and restaurants and we are in conversation with multiple large customers in retail and foodservice.
- Exceeded £1 million in total revenue since launch.*
- Corporate orders for: The Premier League, Marriot Hotels, Hilton Hotels and Monica Vinader.
* Based on unaudited management accounts
- Featured as the best foodie gift subscription for Christmas in The Sunday Times.
Monetisation strategy
Online sales
Currently our main source of revenue comes from sales online. Non-members can purchase from us, but our pricing scheme encourages people to become a member for better prices and exclusive access to new drops. Members get discounts on prices. By working directly with producers, we get strong margins (from between 50-80%).
Memberships
We are looking into implementing a monthly recurring fee to be a Deli Society Platinum member. This will give regular and loyal members access to all items at the best prices. This tool will create a recurring revenue stream and encourage regular use.
Offline Sales
By bringing first-to-market products to our platform we can use real-time data and feedback to start opening new, offline sales channels. This is something we started to achieve in Q4 2023. Our empanadas are a key focus for offline activities, and we have recently opened talks with major retailers and food service customers to launch in Q2, 2024.
Use of proceeds
35% Working capital
35% Marketing
- We are continuing to sustainably grow our online metrics whilst simultaneously testing offline marketing tools including field sales and pop-ups.
15% Range development
- We will be using funds to increase the range of items we have on our site including seasonal veg. We will look to put as much of our range as possible into our own label.
15% Tech Development
- We are constantly looking at how to improve our online user experience. We are very keen to use technology to make our members feel closer to the source of their food and we will be launching features that enables this.
Investor Perks
Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.
Key Information
Share Price
The share price for this round is £0.788.
In order to ensure a payable sum, the investment multiple on this campaign is therefore £7.88, for 10 shares.
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