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Pre-emption

AFC Wimbledon

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Follow the Dons back to Plough Lane with a follow-on investment

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126%
 - 
Funded 10 Dec 2020
£430,001 target
£544,946 from 905 investors
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Business overview

Location Wimbledon, United Kingdom
Social media
Website www.afcwimbledon.co.uk/
Sectors Travel, Leisure & Sport Non-Digital B2C
Company number 4764827
Incorporation date 14 May 2003
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Investment summary

Type Equity
Valuation (pre-money) £24.9M
Equity offered 2.14%
UK tax relief N/A

Campaign funding history

  • Funding round
    Raised
    Equity
  • 9 Apr 2026
    £1,170,106
    4.18%
    View pitch
  • 28 Nov 2022
    £1,141,731
    4.28%
    View pitch
  • 10 Dec 2020
    £544,768
    2.14%
    View pitch
  • 4 Nov 2019
    £2,293,037
    10.30%
    View pitch
View more details of this business.

Idea

Introduction

AFC Wimbledon has now opened the new stadium at Plough Lane, and played its first game there. This represents a huge achievement for the club, and could not have been done without the funding from Seedrs investors. The club now aims to turn the new stadium into a revenue-generating asset that will drive the club’s growth over the coming years.

As a follow on to the investment round completed in June 2020, direct investors have offered to invest a total of £400k in AFCW PLC, and the Dons Trust (the controlling shareholder) will also invest an additional £30k. Seedrs investors therefore also have the opportunity to follow on their initial investments.

Please note that there are no investor rewards for investments in this campaign.

Preemption details

The company has raised more funds at a share price of £0.83 and you are able to participate on the same terms. In addition to the funds raised, an inter-company loan between the Dons Trust and AFCW Plc of £115k will be converted to equity. This amount hasn't been included in the total amount raised but it has been included in the pre-emption rights investors have in this round. As this is a pre-emption campaign less information is provided to investors.

The company has the following loans outstanding:
- Plough Lane Bond - £5.36m outstanding. The loan accrues a variable rate with an average of 2.3% interest per year. £3.33m is due for repayment in 2025, £1.74m in 2030 and £0.28m in 2045.

- Other Dons Trust bonds - £470k outstanding. The loan accrues a variable rate of up to 5% interest per year. £160k is due for repayment in 2021, £180k in 2022 and £130k in 2025.

- Commercial loan from MSP capital - £4.1m of which £1.1m has been drawn down to date. The loan is secured against the freehold of the site of the new stadium and is due to expire in April 2022.

- Bounce back loan - £50k outstanding. The loan accrues 2.5% interest per year with first payment due on 14h May 2021. The loan will then be repaid in monthly instalments over fize years.

The company also expects to enter into further loans to finance IT equipment and FF&E at the stadium.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for AFC Wimbledon has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 25 November 2020 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £24,885,792

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Republic Europe.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Republic Europe

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Republic Europe campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Warning

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Republic Europe.

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