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Alphagreen

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Europe’s leading CBD marketplace covering 150+ brands in medical cannabis and alternative healthcare

244%
 - 
Funded 19 May 2021
£1,000,040 target
£2,536,372 from 694 investors
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Business overview

Location London, United Kingdom
Social media
Website alphagreen.io
Sectors Healthcare Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 12249253
Incorporation date 8 Oct 2019
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Investment summary

Type Equity
Valuation (pre-money) £10M
Equity offered 19.62%
Tax relief

EIS

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Business highlights

  • Backed by major CBD investors Enexis & West Creek Investment
  • Asset light, cost effective and technology driven business model
  • Revenue via services provide stable cashflow
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Key features

  • Secondary Market
  • Nominee investment min. £53.03 +

Idea

Introduction

Alphagreen is Europe's largest online marketplace for CBD healthcare products. Backed by high-profile cannabis investors Enexis, West Creek Investments, and several well known angels, Alphagreen are a serious player in a market expected to be worth over £900 million in 2025 in the UK alone.

According to our research, based on a survey of 5,000 adults, CBD users are segmented into 42% looking to manage pain, 21% to improve their sleep and 19% hoping to address their anxiety.

Alphagreen is building a trusted ecosystem for customers with Sleep, Pain, and Anxiety problems to access alternative healthcare as well as looking to distribute medical cannabis from Q3 2021.

In addition to providing Europe’s largest range of CBD brands and products, Alphagreen has developed what they believe to be the biggest and most accurate representation of product, pricing and demand data in the UK and European CBD markets via its analytics dashboard.

As a consequence, Alphagreen has well-diversified revenue leveraging both transactional and recurring revenue streams and offering B2B growth services to brands including SEO, PPC, and business intelligence alongside the marketplace. Furthermore, with the insights gained working with the whole market, Alphagreen launched its own sample kit with gummies and a 10% CBD Oil.


The company was co-founded by CEO Alexej Pikovsky and CTO Viktor Khliupko in 2019 and successfully raised £1.1m in 2020.

Substantial accomplishments to date

- In less than two years, Alphagreen has built Europe's largest marketplace for CBD products, listing over 150 brands and more than 2,500 products.

- Alphagreen has often been described as "The Hut Group of Cannabis".

- Alphagreen has been featured in Forbes, Business Insider, Prohibition Partners, the Financial Times and the Grocer.

- Alphagreen has localised websites and is active in the UK, Sweden, Germany, Italy, and Spain. Alphagreen is launching in France, Poland and Japan in the next two months.

- Marketplace revenues continue to grow alongside other sources of revenue, with many new product features and business segments launched.

Monetisation strategy

Alphagreen has two core offerings; Alphagreen.io, the marketplace, and NUOPTIMA, SaaS enabled B2B data and service provider.

Alphagreen.io - Alphagreen receives 30% of the retail price of the product with the brands paying for shipping and fulfilment to the customer. Alphagreen also receives revenue from brands paying for display ads, email marketing and sponsored content.

NUOPTIMA - NUOPTIMA has a recurring revenue model of up to £10,000 per month depending on the range of services provided. Alphagreen Intelligence, the data product, sells for £10,000 for a 6-month contract per user for the basic package and £15,000 for the advanced package.

Use of proceeds

Strong focus on international expansion will require local content and origination of top local brands. Investment into influencer campaigns and build up of an ambassador programme.

Sales & Marketing:
- Grow brand ambassadors
- Run more digital campaigns
- Localised PR and awareness
- Scale content further

Technology:
- Develop more product features such as product subscription
- Improve localisation globally
- Scale data product and launch mobile app

International:
- Add more top US brands
- Build out international expertise

Team:
- Strengthen creative team to create more visual content
- Hire community building person
- Bring additional big data expertise

Investor Perks

Key Information

The company has an outstanding bounce-back loan of £50,000. This is interest-free for 12 months, and 2.5% thereafter. Repayment of this loan is over 6 years.

None of the funds raised will be used to repay this loan.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Alphagreen has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 12 April 2021 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £10,001,246

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

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