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Ample

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A food-tech social business turning surplus farm produce into food products for the UK public sector.

101%
 - 
Funded 1 Sep 2026
£244,722 target
£259,396 from 124 investors
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Business overview

Location Redditch, United Kingdom
Social media
Website www.ample.shop/
Sectors Food & Beverage Non-Digital B2B
Company number 15353197
Incorporation date 15 Dec 2023
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Investment summary

Type Equity
Valuation (pre-money) £3.6M
Equity offered 6.49%
UK tax relief

EIS

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Business highlights

  • Working towards ambitious Year 1 revenue targets
  • Strategic partnership with Oakland International
  • £2.4B UK public sector market driven by ESG laws
  • Upcycles farm surplus into zero-waste B2B meals
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Key features

  • Secondary Market
  • Nominee investment min. £22.20 +
  • Direct investment min. £10,000.00 +

Pitch

About the Campaign

Ample upcycles surplus produce from UK farms into B2B food products for the £2.4BN UK public sector

Our circular logistics are designed to support the NHS with hitting mandated ESG goals. We have completed NHS tasting sessions, and we are rapidly scaling our operations through our Oakland partnership. Our core Year 1 objective is driving ARR growth.

Market Opportunity

UK public institutions in the £2.4B catering market must meet strict new ESG procurement laws, but legacy suppliers remain carbon-heavy.

Ample solves this by upcycling farm surplus into zero-waste B2B food, turning a £1.8B food waste problem into a social value solution for public sector procurement.

Traction & Key Accomplishments

Backed by up to £500k in strategic Oakland financing, we are rapidly scaling our operations.Following Commercial Crown Service trials, we have had discussions with Entegra about onboarding onto their 100M procurement system (UK Gov's Buying Better Food framework).

We are also in active discussions with Bidfood about joining their Open Doors program, which would plug our zero-waste food into a 40,000+ customer network. Finally, we have held exploratory discussions with The Felix Project regarding using their surplus food lines to supply our zero-waste B2B manufacturing model.

Use of Funds

Allocation: 40% CapEx/infrastructure, 30% circular container rollout, 20% B2B sales expansion, 10% working capital.

This unlocks our next major phase of commercial growth, helping us drive towards our Year 1 ARR objectives and our EBITDA profitability goal.

Key Information

Key information investment sheet

Key Investment Information Sheet is available by downloading the following documents:

Founder Interests

The directors, Andrew Steel and Otis Aarts are also directors of Steeldom Associates Ltd and De Bellefroid Ltd, respectively. These businesses are consulting entities that the founders use to hold their shares in Ample, and were initially used to perform early consulting work before the founders joined Ample’s full-time payroll. They currently dedicate minimal time (just handling accounts at the end of the month) to these businesses, which do not compete with Ample.

Tax Relief

The company has £55,000 of their SEIS allocation remaining.

£194,719.90 of the direct investment reflected on the campaign page is not claiming SEIS relief; therefore, the first £249719.90 of investment on the campaign page will be eligible for SEIS tax relief. This will be allocated on a first-come, first-served basis.

Investments over £249719.90 will be eligible for EIS.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Ample has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 16 July 2026 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £3,582,214

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Republic Europe.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Republic Europe campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

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Custodian

If you invest in this Campaign, Republic Europe will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Republic Europe will not benefit from any rights under a shareholder agreement. As a result, Republic Europe will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

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Business Involvement

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Payment options

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Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

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