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CANVVS

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CANVVS aims to be the No.1 digital platform and brand for custom sneakers, sport shoes and more.

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Funded 14 Jul 2025
£650,006 target
£1,085,660 from 0 investors
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Business overview

Location London, United Kingdom
Social media
Website canvvs.com
Sectors Clothing & Accessories Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 12966444
Incorporation date 21 Oct 2020
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Investment summary

Type Equity
Valuation (pre-money) £20M
Equity offered 3.15%
UK tax relief

EIS

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Business highlights

  • High profile and influential investors.
  • A planned dedicated marketplace and Oxford Street store.
  • Proven product market fit with key brand partners.
  • Proven professional team with high profile exits.
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Key features

  • Secondary Market
  • Nominee investment min. £29.58 +
  • Direct investment min. £50,000.00 +

Pitch

About the Campaign

CANVVS is on a mission to be the biggest player in the growing customisation sector of the sneaker and sport shoe market which has a combined value of $116Bn.

The company has influential investors including Ed Sheeran, Sir Gareth Southgate, Gary Vaynerchuk and Cooper Manning.

The company is raising funds to scale the business through 2025, with the aim of launching a breakthrough marketplace in Q3.

Market Opportunity

The custom sneaker and sport shoe market is expected to be $6.65Bn in 2025 and projected to reach $14.7Bn by 2032, with a CAGR of 12.0% from 2025-32.

We believe that CANVVS has established a dominant brand position with a sneaker-led market entry strategy, and this is only the beginning.

CANVVS plans to work across other culturally-connected collectibles and extension into sporting products, luxury goods, fashion, collectible toys, gaming ‘skins' and accessories.

Traction & Key Accomplishments

CANVVS has 150 influential custom sneaker and sport shoe creators from across 78 cities and 32 countries, with over 48million followers to seed the marketplace.

CANVVS has best-in-class projects for product market fit in sports, music and entertainment with the world's biggest stars, teams and brands.

The company opened a flagship store on Oxford Street in December.

CANVVS has created the annual CANVVS Awards with a major media partner to build the brand and position CANVVS as the sneaker community leader and cultural champion. Inaugural world finals in London, September 15th.

Use of Funds

CANVVS will use funds to develop the marketplace through product roadmap.

Fund recruitment for the agency, marketplace team and awards delivery.

Invest further in the BL_NK CANVVS sneaker opportunity and associated technologies.

Provide additional liquidity ahead of the planned series A round.

Key Information

Key information investment sheet

Key Investment Information Sheet is available by downloading the following documents:

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Open an account and verify your identity to get access to the CANVVS pitch deck and other documents

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for CANVVS has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 23 May 2025 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £20,006,433

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Republic Europe.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Republic Europe

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Republic Europe campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Republic Europe will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Republic Europe will not benefit from any rights under a shareholder agreement. As a result, Republic Europe will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

If available, this is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Republic Europe. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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