Help food companies & landholders to monitor, report and verify nature improvements on farms
Business overview
| Location | Chichester, United Kingdom |
|---|---|
| Social media | |
| Website | www.chirrup.ai |
| Sectors | Data & Analytics Mixed Digital/Non-Digital B2B |
| Company number | 14000781 |
| Incorporation date | 24 Mar 2022 |
Investment summary
Business highlights
- Monitoring across more than 300 farms to date
- Used by Dairy UK as support for 5,200-farm target
- Multi-year deals, from Diageo to Lakes Free Range
- Backed by WWF and nominated for Earthshot Prize
Key features
Pitch
About the Campaign
Nature's in crisis. But corporate investors and food companies struggle to measure what's happening in supply chains. And consumers seldom hear the farm's voice.
Chirrup turns birdsong into data & live, audible indicators of farm ecological health.
Our goal: 9000 thriving, biodiverse farms by 2030.
Market Opportunity
Food processors, brands and retailers are adding biodiversity monitoring and reporting to their supply contracts and programs.
Like our customers Mondelez, who require wheat farmers to provide a species inventory, and Hilton Foods, who offer farmers our reporting tools to support regenerative farming.
Traction & Key Accomplishments
Chirrup.ai is working hard to boost pioneering food businesses and farmers who are turning this around.
We've helped farms in the UK, Ireland, France and the Netherlands to baseline, track change and report progress.
We've had £325,000 grant funding from Tesco/WWF and Innovate UK, and earned £342,000 of commercial revenue.
We have protected brand intellectual property and pursuing patents for our technology platform.
We won the 2025 UK Business Green Award for nature.
Use of Funds
Split across 3 client challenges:
CAN YOU MONITOR 9000 FARMS?
50% -> More efficient device distribution & lean data management
CAN YOU VALIDATE REPORTS?
30% -> Import, upgrade & verify data via certified human-in-the-loop experts
WHAT NOW?
20% -> Filter, benchmark & share farms' best practices
Key Information
Key information investment sheet
Key Investment Information Sheet is available by downloading the following documents:
- Key Investment Information Sheet [Danish]
- Key Investment Information Sheet [German]
- Key Investment Information Sheet [English]
- Key Investment Information Sheet [Spanish]
- Key Investment Information Sheet [French]
- Key Investment Information Sheet [Italian]
- Key Investment Information Sheet [Dutch]
- Key Investment Information Sheet [Portuguese]
- Key Investment Information Sheet [Swedish]
Outstanding Debt
The company has the following loans:
1. A loan from CO2 Sense to cover Innovate UK expenses (which are refunded quarterly in arrears) of up to £50,000.00 with 7.5% interest, is repaid in full quarterly, with the final amount due in 03/26.
2. A Director's Loan of £34,895.00 with 0% interest attached. This loan will only be repaid once the business achieves £1M in annual revenue.
The funds raised in this round will not be used to repay these loans.
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If you successfully purchase a share lot of this business, you will be granted access.
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