Fantacycling is a fantasy sports platform dedicated to cycling and a media hub for cycling news.
Business overview
Location | Pontedera, Italy |
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Social media | |
Website | fanta-cycling.com |
Sectors | Entertainment Digital Mixed B2B/B2C |
Company number | 02357540505 |
Incorporation date | 31 Dec 2019 |
Investment summary
Business highlights
- We reach more than 138k registered users
- We reach 3 million of views on Youtube
- We increased revenue by 59% from 2022 to 2023*
- We want to become the world's largest community of cycling fans
Key features
Pitch
About the Campaign
Fantacycling is a fantasy sports platform dedicated to cycling and a media hub for cycling news. Users can create virtual teams, compete by following global events, and access exclusive content. With over 138,000 registered users and a strong, engaged community, we are launching a crowdfunding campaign to expand internationally. Fantacycling aims to become the go-to platform for fan engagement and cycling enthusiasts in the fantasy sports world.
Market Opportunity
Fantacycling is the first fantasy sports platform dedicated to cycling, addressing a gap in the global fantasy sports market, which is valued at $28.7 billion, according to MarketReasearchFuture's 2023 report.
It brings together cycling fans through virtual teams, real-time news, and a strong community. We facilitate direct interaction between fans and athletes via our YouTube channel, creating a special sports engagement experience in a global cycling market valued at over $65 billion in 2022 (Statistica Market Analysis Nov 2023).
Additionally, we create cycling content on streaming platforms, enhancing fan engagement.
Traction & Key Accomplishments
Fantacycling saw a significant 59% increase in revenue from 2022 to 2023 (growing to €77,082), driven by various income sources such as B2B sponsorships and B2C community monetization.*
In 2022, we were selected by Bocconi University for an acceleration program, marking a significant milestone. Subsequently, we successfully closed our first investment round, securing crucial funds for expansion.
In 2024, we expanded our revenue strategy by successfully launching an ecommerce platform. Additionally, we create and monetize video content and live streaming on platforms.
Annually, we also organize live community events, further engaging our user base and strengthening our presence in the fantasy sports and cycling sectors.
We have collaborations with Drali and Eurosport Italia, and over the years, we have partnered with various brands both within and outside the cycling industry.
* Based on unaudited management accounts.
* Please note that past performance is not an indication of future performance.
Business Model
We generates revenue from:
B2C via premium subscriptions, paid special sections on the app, programmatic adv on the app and website, monetized streaming content, and ecommerce for cycling products.
In the B2B sector, we monetize through partnerships for sponsorships and advertising. We aim to mitigate risks such as fluctuating advertising markets with a diversified revenue strategy and a focus on community engagement.
Our goal is to drive revenue expansion by increasing the number of users internationally.
Use of Funds
Fantacycling will use the funds with the goal of accelerating growth:
30% for marketing and user acquisition.
30% for technology development and product enhancement.
40% for branding strategies necessary for international expansion.
We believe that this allocation will enable us to significantly expand our user base, enter new global markets, and strengthen our position in the fantasy sports and cycling industry.
Key Information
Share Classes
The company currently has 2 classes of shares, Founder & Investor shares. All investors in this round, including Republic Europe (Seedrs) investors, will be receiving Investor shares.
The rights attached to the share classes are as follows:
1. Founder shares:
○ Voting Rights
○ Pro-rata right to dividends and capital distributions
○ Pre-emption rights over transfer of shares
2. Investor shares:
○ Voting Rights
○ Pro-rata right to dividends and capital distributions
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If you successfully purchase a share lot of this business, you will be granted access.
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