Revolutionise Fan Engagement: Unleashing Club Apps/Websites and Social Media for Massive Fan Audiences!
Business overview
Location | London, United Kingdom |
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Social media | |
Website | www.fanzine.com |
Sectors | Travel, Leisure & Sport Digital B2C |
Company number | 08388489 |
Incorporation date | 5 Feb 2013 |
Investment summary
Business highlights
- SportsTech platform supporting 50 club apps & five sports
- 5k ambassadors amplify native 4.8m audience to over 32m fans!
- 350k iOS/Android apps already downloaded in 197 countries
- £1.17m revenue since inception, 21% growth in past 2 quarters!
Key features
Idea
Introduction
Fanzine was founded in 2017 by fanatical football fans, tired of wasting their time sifting around for content about the teams/sports that they love. Repeatedly we felt disconnected from our fellow fans around the world and disappointed with the sports app/web solutions out there, which we felt were average at best.
So, our mission has been to become the biggest fan engagement platform in the world. Coming from a trading system background, very deliberately we thought BIG SCALE from day one... Obviously we knew that we needed outstanding content, delivered by world-class software, but the 'secret sauce' would be knowing what would drive fan engagement and customer acquisition. Curiously this crucial ingredient was the easiest and most natural for us, we believe we know what fans want, because we are fans!
Substantial accomplishments to date
Building our real-time scalable multi-sport platform, coupled with a content strategy that is on-point in meeting the needs of sports fans, has underpinned Fanzine's success, with:
1/ x50 club-specific iOS and Android native apps and websites developed.
2/ Five sports are already supported by the platform, being Football, NFL, NBA, MLB & Cricket.
3/ 125+ Twitter, Instagram & Facebook club-specific social media pages are generating 350m impressions, with fans engaging 2.4 times/day on average.
4/ By successfully cultivating symbiotic relationships with over 5k Ambassadors, Fanzine is able to take its own 4.8m organically built audience and extend it to a whooping 32m sports fans globally!
5/ With more than 350k apps downloaded in 197 countries, Fanzine organically acquires more than 25k new customers every week!
Fanzine posted £1.17m revenue since inception, 21% growth in past 2 quarters!
Both aspects of the economic model have already been proven, with:
6/ Google programmatic adverting generating revenues, being fully integrated into all club-specific apps & websites.
7/ More than 6,100 customer orders have been sold through our eCommerce store, including various club branded products.
Monetisation strategy
Fanzine is an "attention merchant", monetised primarily through Advertising & eCommerce.
1/ ADVERTISING: Fanzine aims to move away from (lower value) Google programmatic advertising, to focus on:
a) Brand Awareness/Activation: Planning to work directly with brands, offering multi-channel campaigns across our social media, app & website properties.
b) Affiliates: Tremendous opportunities exist to monetise these relationships through campaigns, promotions & advertising.
2/ eCOMMERCE: Our FanzShop has its own club-specific collections, with t-shirts, hoodies, polo shirts, jackets, sportswear, shorts, hats, mugs, phone cases, cushions, cards, towels, notepads and even flip flops!
eCommerce is an excellent vehicle to acquire '1st party data', having to physically ship goods to customers. Fanzine now aims to extend its Shop to a full-blown MARKETPLACE, for artists/designers to sell their own sporting apparel, allowing Fanzine to generate revenues, gain customer data and establish clear 'hub' relevance.
Use of proceeds
With the funds raised through our lead investors and the Seedrs crowd, we will be deploying these funds, investing in:
1/ TEAM (30%): Expanding eCommerce, Content & Marketing functions, growing the team from 16 to 20.
2/ PRODUCT DEVELOPMENT (20%): Mainly utilising our existing Tech team.
a) NFL & College apps/websites: Developing five of each with this funding round, whilst building out the 'playbook' data, to help establish what worked well and what didn't here, creating repeatable, scalable plans to tackle all US sports.
b) Women's Football: Starting with the World Cup in Australia/NZ in July.
3/ MARKETING & SALES (50%): Aiming to acquire 1m US Customers
a) Digital marketing efforts
b) Brand/College Campus activation campaigns
c) SEO/ASO for websites & apps
Investor Perks
Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.
Key Information
Material Debt
The company has the following outstanding loans:
£50,000 Covid-19 Bounce Back loan from HSBC at an interest rate of 2.5% per annum. The loan is to be repaid on June 2026 through monthly payments of £887.37. The current outstanding balance as of 12th June is £29,926.67.
£125,000 loan from Rivers Leasing at an interest rate of 10% per annum. The loan is to be repaid in 2027 with monthly repayments of £2,868.
£10,000 loan from HSBC at an interest rate of 2.6% per annum. The loan is to be repaid on June 2024 with monthly repayments of £197.44. The outstanding balance as of 12th June is £3,159.04.
The funds raised from this investment round will not be used to repay these loans.
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