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Fanzine

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Revolutionise Fan Engagement: Unleashing Club Apps/Websites and Social Media for Massive Fan Audiences!

164%
 - 
Funded 24 Jul 2023
£300,001 target
£494,696 from 145 investors
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Business overview

Location London, United Kingdom
Social media
Website www.fanzine.com
Sectors Travel, Leisure & Sport Digital B2C
Company number 08388489
Incorporation date 5 Feb 2013
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Investment summary

Type Equity
Valuation (pre-money) £14.2M
Equity offered 3.37%
Tax relief

EIS

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Business highlights

  • SportsTech platform supporting 50 club apps & five sports
  • 5k ambassadors amplify native 4.8m audience to over 32m fans!
  • 350k iOS/Android apps already downloaded in 197 countries
  • £1.17m revenue since inception, 21% growth in past 2 quarters!
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Key features

  • Secondary Market
  • Nominee investment min. £11.16 +
  • Direct investment min. £25,000.00 +

Idea

Introduction

Fanzine was founded in 2017 by fanatical football fans, tired of wasting their time sifting around for content about the teams/sports that they love. Repeatedly we felt disconnected from our fellow fans around the world and disappointed with the sports app/web solutions out there, which we felt were average at best.

So, our mission has been to become the biggest fan engagement platform in the world. Coming from a trading system background, very deliberately we thought BIG SCALE from day one... Obviously we knew that we needed outstanding content, delivered by world-class software, but the 'secret sauce' would be knowing what would drive fan engagement and customer acquisition. Curiously this crucial ingredient was the easiest and most natural for us, we believe we know what fans want, because we are fans!

Substantial accomplishments to date

Building our real-time scalable multi-sport platform, coupled with a content strategy that is on-point in meeting the needs of sports fans, has underpinned Fanzine's success, with:

1/ x50 club-specific iOS and Android native apps and websites developed.

2/ Five sports are already supported by the platform, being Football, NFL, NBA, MLB & Cricket.

3/ 125+ Twitter, Instagram & Facebook club-specific social media pages are generating 350m impressions, with fans engaging 2.4 times/day on average.

4/ By successfully cultivating symbiotic relationships with over 5k Ambassadors, Fanzine is able to take its own 4.8m organically built audience and extend it to a whooping 32m sports fans globally!

5/ With more than 350k apps downloaded in 197 countries, Fanzine organically acquires more than 25k new customers every week!

Fanzine posted £1.17m revenue since inception, 21% growth in past 2 quarters!

Both aspects of the economic model have already been proven, with:

6/ Google programmatic adverting generating revenues, being fully integrated into all club-specific apps & websites.

7/ More than 6,100 customer orders have been sold through our eCommerce store, including various club branded products.

Monetisation strategy

Fanzine is an "attention merchant", monetised primarily through Advertising & eCommerce.

1/ ADVERTISING: Fanzine aims to move away from (lower value) Google programmatic advertising, to focus on:

a) Brand Awareness/Activation: Planning to work directly with brands, offering multi-channel campaigns across our social media, app & website properties.
b) Affiliates: Tremendous opportunities exist to monetise these relationships through campaigns, promotions & advertising.

2/ eCOMMERCE: Our FanzShop has its own club-specific collections, with t-shirts, hoodies, polo shirts, jackets, sportswear, shorts, hats, mugs, phone cases, cushions, cards, towels, notepads and even flip flops!

eCommerce is an excellent vehicle to acquire '1st party data', having to physically ship goods to customers. Fanzine now aims to extend its Shop to a full-blown MARKETPLACE, for artists/designers to sell their own sporting apparel, allowing Fanzine to generate revenues, gain customer data and establish clear 'hub' relevance.

Use of proceeds

With the funds raised through our lead investors and the Seedrs crowd, we will be deploying these funds, investing in:

1/ TEAM (30%): Expanding eCommerce, Content & Marketing functions, growing the team from 16 to 20.

2/ PRODUCT DEVELOPMENT (20%): Mainly utilising our existing Tech team.

a) NFL & College apps/websites: Developing five of each with this funding round, whilst building out the 'playbook' data, to help establish what worked well and what didn't here, creating repeatable, scalable plans to tackle all US sports.

b) Women's Football: Starting with the World Cup in Australia/NZ in July.

3/ MARKETING & SALES (50%): Aiming to acquire 1m US Customers

a) Digital marketing efforts

b) Brand/College Campus activation campaigns

c) SEO/ASO for websites & apps

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

Key Information

Material Debt

The company has the following outstanding loans:

£50,000 Covid-19 Bounce Back loan from HSBC at an interest rate of 2.5% per annum. The loan is to be repaid on June 2026 through monthly payments of £887.37. The current outstanding balance as of 12th June is £29,926.67.

£125,000 loan from Rivers Leasing at an interest rate of 10% per annum. The loan is to be repaid in 2027 with monthly repayments of £2,868.

£10,000 loan from HSBC at an interest rate of 2.6% per annum. The loan is to be repaid on June 2024 with monthly repayments of £197.44. The outstanding balance as of 12th June is £3,159.04.

The funds raised from this investment round will not be used to repay these loans.

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If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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This campaign for Fanzine has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 14 June 2023 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £14,182,293

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

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When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

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Custodian

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Direct investment

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Business Involvement

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Payment options

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