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Farm Girl

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Farm Girl, the "West London phenomenon", is opening in a landmark location in Mayfair in 2026.

177%
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Funded 11 Aug 2026
£350,000 target
£625,254 from 115 investors
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Business overview

Location London, United Kingdom
Social media
Website www.thefarmgirl.co.uk
Sectors Food & Beverage Mixed Digital/Non-Digital B2C
Company number 11826865
Incorporation date 20 May 2020
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Investment summary

Type Equity
Valuation (pre-money) £9M
Equity offered 6.47%
UK tax relief

EIS

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Business highlights

  • 10 years, 3 profitable sites*, £448k EBITDA* today
  • 15 year lease on Mayfair's South Molton St.
  • 100k Instagram followers, >1m google searches/6mo
  • Founders investing £200k — 27% of this round target.
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Key features

  • Secondary Market
  • Nominee investment min. £20.30 +

Pitch

About the Campaign

Farm Girl spent 10 years building a West London Phenonmenon (as named by The Sunday Times) - 3 profitable sites*, £448k Group EBITDA* & 100k Instagram followers.

Now we're opening our dream landmark location in Mayfair, steps away from the Bond Street Elizabeth Line & Oxford Street.

Founders investing £200k. EIS eligible.

Market Opportunity

Wellness-focused diners want quality food in beautiful spaces. Farm Girl built its reputation filling that gap.

We're now opening on South Molton Street: Mayfair's largest pedestrianised destination, steps from Bond Street Elizabeth Line and 150,000 sqft of new offices opening next door in 2027.

Traction & Key Accomplishments

Founded 2015 in Notting Hill, Farm Girl now operates 3 profitable sites generating £448k Group EBITDA* on £3.5m net revenue (FY26)* — a significant turnaround from being loss-making in 2023.

Last 12 months: 187k coffees and 28k avocado toasts sold.

100k Instagram followers, 1m Google searches in the last 6 months.

Lease agreed on our 2,200 sqft Mayfair landmark at 18–19 South Molton Street, with Fabled Studios (The Wolseley & Core by Clare Smith) appointed.

Founders investing £200k. EIS-eligible.

*Based on unaudited management accounts

Use of Funds

Funds open our Mayfair landmark at 18–19 South Molton Street:
~50% build & fit-out,
~20% equipment and rent deposit,
~15% fees and systems,
~15% working capital and contingency.

Mayfair takes the group to 4 sites, creating the platform for further UK expansion funded by cash flow and asset finance.

Investors Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Republic Europe does not take any responsibility for them.

Key Information

Material debt

The company has the following outstanding loans:

1. £373,000 loan from NatWest at an interest rate of 3.67% per annum over the Base Rate, currently being paid approximately £6.5k per month.

2. £162,000 Bounce Back Loans (6 separate BBLs taken by 5 of the subsidiary companies in the Farm Girl Holdings Ltd group) at an interest rate of 2.5% per annum. The loans are to be repaid in 2030 and 2031.

3. £89,000.00 from Lending Crowd at an interest rate of 15.35% per annum with final repayment due in September 2028.

The funds raised from this investment round will not be used to repay these loans.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Farm Girl has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 10 June 2026 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £8,959,482

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Republic Europe.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Republic Europe campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

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Custodian

If you invest in this Campaign, Republic Europe will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Republic Europe will not benefit from any rights under a shareholder agreement. As a result, Republic Europe will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

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Payment options

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Business Involvement

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

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Security Token

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