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For The Creators

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The circular fashion & lifestyle motherhood brand backed by Morgan Stanley Inclusive Ventures.

132%
 - 
Funded 30 Jan 2025
£320,013 target
£426,826 from 122 investors
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Business overview

Location Winchester, United Kingdom
Social media
Website forthecreators.co
Sectors Clothing & Accessories Digital Mixed B2B/B2C
Company number 12914205
Incorporation date 29 Sep 2021
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Investment summary

Type Equity
Valuation (pre-money) £5M
Equity offered 7.84%
Tax relief

EIS

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Business highlights

  • Backed by Morgan Stanley Inclusive Ventures
  • +380% YoY growth* in Q1 2024 vs Q1 2023
  • 77% Gross Profit & 5.7:1 LTV:CAC Ratio*
  • Award-winning sustainability credentials
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Key features

  • No Secondary Market
  • Nominee investment min. £32.80 +
  • Direct investment min. £25,000.00 +

Pitch

About the Campaign

Women of Childbearing age represent 24% of the planet (Our World in Data, 2023). Yet, in navigating motherhood many feel unsupported and undervalued. Our mission is to change that.

For The Creators is an award-winning destination for motherhood, curated to her exact stage and powered by a circular marketplace.

A destination curated to her exact stage where she can rent and buy across fashion, beauty, wellness & lifestyle. We support & inspire women from fertility, pregnancy, birth through to parenting.

Market Opportunity

At such a critical chapter, we feel that women are left feeling unsupported and uninspired by existing solutions.

We have calculated that this market is worth as much as $463 Billion, and FTC is anchored in her needs to serve her in a way that suits her best across motherhood milestones from fertility, pregnancy, birth, post-partum to motherhood.

Traction & Key Accomplishments

Achieving strong KPIs with +380% YoY revenue growth in Q1 2024 vs Q1 2023*, 77% Gross Profit, 5.7:1 LTV:CAC ratio.

Securing 60+ top fashion & wellness brands as well as B2B2C partnerships with leading medical clinics and maternity wards, powered by a partnership with Europe's largest fashion rental and recommence facility, ACS.

We have raised over £800K since launch, with Morgan Stanley Inclusive Ventures joining the raise this round.

Recognised in media as a fashion destination & sustainability pioneer (Winner of Marie Claire Sustainability Award for Parenting 2024).

* Past performance is not an indicator of future performance. Based on unaudited management accounts.

Use of Funds

This fundraise will be used to accelerate growth in our existing core business, establish new channels and explore geographic expansion

The funds will be split across People, Technology, Growth and Inventory

These levers will be key on our mission to successfully inspire and serve c.2K new members by the end of 2027.

Key Information

Outstanding Debt

The company has the following outstanding loans:

1. £39,678.50 directors loan from Lyndsay Mason at an interest rate of 0% per annum. The loan is to be repaid from the company's free cash flow upon becoming profitable.

2. £39,678.50 directors loan from Jacob Mason at an interest rate of 0% per annum. The loan is to be repaid from the company's free cash flow upon becoming profitable.

3. £40,000 loan from an individual at an interest rate of 0% per annum and is to be repaid from the company's free cash flow upon becoming profitable.

4. £18,000.00 loan from Capital on Tap at an interest rate of 3.43% per annum. The loan was taken out in March 2024 and is repaid in 10% instalments per month.

5. A revolving credit facility from Juicy Ventures. The facility has a variable interest rate of 1.5-2.5% per calendar month on used funds. It is repaid in equal monthly instalments on any used funds. They are currently utilising £15,965 of credit, which is to be repaid across 4 instalments by 5th March 2025.

The funds raised from this investment round will not be used to repay these loans.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage is issued by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), and has been approved as a financial promotion for the purposes of s.21 of the Financial Services and Markets Act 2000 by Prosper Capital LLP ("Prosper") which is authorised and regulated by the Financial Conduct Authority with firm reference number 453007 on 21 November 2024. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. It is not for distribution in the United States of America and all investment activities take place within the United Kingdom. Any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Neither Republic Europe nor Prosper provide advice or recommendations in relation to any investment on this site. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Neither Republic Europe nor Prosper provides legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £4,999,622

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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