The circular fashion & lifestyle motherhood brand backed by Morgan Stanley Inclusive Ventures.
Business overview
Location | Winchester, United Kingdom |
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Social media | |
Website | forthecreators.co |
Sectors | Clothing & Accessories Digital Mixed B2B/B2C |
Company number | 12914205 |
Incorporation date | 29 Sep 2021 |
Investment summary
Business highlights
- Backed by Morgan Stanley Inclusive Ventures
- +380% YoY growth* in Q1 2024 vs Q1 2023
- 77% Gross Profit & 5.7:1 LTV:CAC Ratio*
- Award-winning sustainability credentials
Key features
Pitch
About the Campaign
Women of Childbearing age represent 24% of the planet (Our World in Data, 2023). Yet, in navigating motherhood many feel unsupported and undervalued. Our mission is to change that.
For The Creators is an award-winning destination for motherhood, curated to her exact stage and powered by a circular marketplace.
A destination curated to her exact stage where she can rent and buy across fashion, beauty, wellness & lifestyle. We support & inspire women from fertility, pregnancy, birth through to parenting.
Market Opportunity
At such a critical chapter, we feel that women are left feeling unsupported and uninspired by existing solutions.

We have calculated that this market is worth as much as $463 Billion, and FTC is anchored in her needs to serve her in a way that suits her best across motherhood milestones from fertility, pregnancy, birth, post-partum to motherhood.

Traction & Key Accomplishments
Achieving strong KPIs with +380% YoY revenue growth in Q1 2024 vs Q1 2023*, 77% Gross Profit, 5.7:1 LTV:CAC ratio.
Securing 60+ top fashion & wellness brands as well as B2B2C partnerships with leading medical clinics and maternity wards, powered by a partnership with Europe's largest fashion rental and recommence facility, ACS.
We have raised over £800K since launch, with Morgan Stanley Inclusive Ventures joining the raise this round.
Recognised in media as a fashion destination & sustainability pioneer (Winner of Marie Claire Sustainability Award for Parenting 2024).
* Past performance is not an indicator of future performance. Based on unaudited management accounts.

Use of Funds
This fundraise will be used to accelerate growth in our existing core business, establish new channels and explore geographic expansion

The funds will be split across People, Technology, Growth and Inventory
These levers will be key on our mission to successfully inspire and serve c.2K new members by the end of 2027.
Key Information
Outstanding Debt
The company has the following outstanding loans:
1. £39,678.50 directors loan from Lyndsay Mason at an interest rate of 0% per annum. The loan is to be repaid from the company's free cash flow upon becoming profitable.
2. £39,678.50 directors loan from Jacob Mason at an interest rate of 0% per annum. The loan is to be repaid from the company's free cash flow upon becoming profitable.
3. £40,000 loan from an individual at an interest rate of 0% per annum and is to be repaid from the company's free cash flow upon becoming profitable.
4. £18,000.00 loan from Capital on Tap at an interest rate of 3.43% per annum. The loan was taken out in March 2024 and is repaid in 10% instalments per month.
5. A revolving credit facility from Juicy Ventures. The facility has a variable interest rate of 1.5-2.5% per calendar month on used funds. It is repaid in equal monthly instalments on any used funds. They are currently utilising £15,965 of credit, which is to be repaid across 4 instalments by 5th March 2025.
The funds raised from this investment round will not be used to repay these loans.
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