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IKÓ

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Bringing the People the daily pick-me-up drink without the downsides.

107%
 - 
Funded 16 May 2022
£150,000 target
£171,758 from 218 investors
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Business overview

Location London, United Kingdom
Social media
Website ikodrinks.com/
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 12135241
Incorporation date 2 Aug 2019
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Investment summary

Type Equity
Valuation (pre-money) £1M
Equity offered 13.86%
Tax relief

EIS

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Business highlights

  • A full year of product testing including 10,000 samples
  • Over 100 stores stocked already
  • Early mover U.K brand in the growing global Maté market
  • Advised by the former managing director of Red Bull
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Key features

  • Secondary Market
  • Nominee investment min. £10.45 +

Idea

Introduction

IKÓ is The Maté Drink: a sparkling daily pick-me-up and immunity booster to replace coffee and energy drinks.

Our goal? To regenerate the people with one simple, powerful drink: IKÓ. And to regenerate the planet with one simple, powerful process: Regenerative Agriculture.

We make IKÓ with Mate (“ma-tay”), the South American brew with the kick of coffee, the health benefits of tea and the mood-lift of chocolate. IKÓ is sparkling and ready-to-drink. We believe it's the powerful alternative to coffee and energy drinks, without the downsides.

Mate is emerging across the world as an alternative and jitter-free way to wake up, concentrate and socialise. There are rapidly growing markets in the US and Europe, and we believe that wave is set to come to the UK.

So welcome to HQ for The Mate Movement. This is Equity for Waver Makers and Wave Riders.

The Mate wave is coming. How will you to join the ride?

Substantial accomplishments to date

Proving our Product & Brand

Since March 2021, we have searched for the answer to the big question: how to grow and own the Mate market in the UK in a way that is beyond sustainable?

Last year, we tested our brand and product in over 100 stores, handed out over 10,000 samples to the public, brought IKÓ to music events and pop-up stores. We positioned our brand and created new products in response to all that feedback. We are ready and set to grow and own the Mate Movement.

Building a supply chain that's beyond sustainable

At the core of our strategy is our plan to go beyond sustainability. How? By sourcing all our Mate from regenerative agriculture.

The cool thing about Mate? It grows naturally under the shade of trees in the subtropical rainforest. That makes it a perfect crop for agroforestry: growing a forest to harvest a crop. So, we source 100% of our Mate from agroforestry farms in Brazil, regenerating forests with our supply chain.

The journey so far...

2021

- Product Launch! – IKÓ Mate – Original Flavour

- We grow from 0-2000 followers on social media

- Over 100 stores stocked!

- IKÓ is best selling drink at a pop-up store in London

- IKÓ appears in the Guardian and The Telegraph

- We hit 10,000 samples handed out across London

2022

- We launch 2 new flavours: Agave & Lime, Passionfruit & Mint

- 30 new stockists in just over 2 weeks!

- Crowdfunding campaign launched

Monetisation strategy

IKÓ generates revenue through both online and retail channels.

IKÓ’s RRP per can ranges from £1.99 online to £2.25 in stores.

We are aiming to cut our unit costs from £0.55 to as little as £0.25 in 2 years.

Online

Our online revenue will come via our website and Amazon. Through our website, our goal is to build a funnel to convert one-time purchasing IKÓ customers to subscribing customers in order to generate monthly recurring revenue.

With an increase in marketing budget, we intend to drive the number of subscription customers. Over the next 5 years, we are targeting:
- 500 subscribers by the end of 2022

- 7,500 subscribers by the end of 2024

- 25,000 subscribers by the end of 2026

Retail

To date, we have supplied independent retailers directly. Now, we are targeting listings with wholesalers, allowing us to sell in bulk to larger distributors. We are targeting retailers and wholesalers & distributers across the following categories:

- organic & wholefoods;

- health & fitness;

- office caterers;

- gyms & yoga studios;

Use of proceeds

The capital we raise will help support the growth of our online subscribers, through online advertising, and retail sales through hiring a full-time sales executive.

Funds will be used as follows:

- £40,000 for the hire of a sales executive

- £90,000 for marketing including:

o Paid ads: 25% of monthly revenue

o Agency fees

o Wholesale & retail activations & promotions

- £20,000 working capital

Key Information

Tax Relief

The first £114,922 invested in the round is eligible for SEIS tax relief and will be offered on a first come first serve basis. Investments over £114,922 will be eligible for EIS.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for IKÓ has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 10 March 2022 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £1,000,008

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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