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KLORIS

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Premium CBD wellness & beauty products crafted to have the utmost efficacy and be a joy to use.

132%
 - 
Funded 8 Jun 2021
£250,006 target
£334,898 from 282 investors
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Business overview

Location London, United Kingdom
Social media
Website kloriscbd.com
Sectors Healthcare Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 11486144
Incorporation date 26 Jul 2018
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Investment summary

Type Equity
Valuation (pre-money) £6.1M
Equity offered 5.16%
Tax relief

EIS

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Business highlights

  • Fast-growing premium brand with +350% growth in FY20
  • Stocked by Boots, Selfridges, Amazon & more leading UK retailers
  • Branded spa treatments at BVLGARI Spa & others
  • International expansion planned for 2021, including the USA
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Key features

  • Secondary Market
  • Nominee investment min. £13.56 +
  • Direct investment min. £10,000.00 +

Idea

Introduction

Health and wellness are vital to a happy and fulfilling life, but the power of nature to help and heal us has been under-explored. KLORIS is all about harnessing the healing power of nature, combined with good science, ethical business and respect for the environment to create effective products that are a joy to use.

KLORIS is a direct response to consumer demand for premium CBD products to assist with wellbeing and beauty needs.

People deserve quality wellness products that can form part of their lifestyle, not just be hidden away in a cupboard.

Transparency, quality, sustainability and a luxury aesthetic are at the heart of the brand.

We lead with a direct-to-consumer, owned e-commerce approach that lets us directly communicate with our customers, build incredible brand loyalty and respond quickly to customer needs while maintaining high gross margins. This is supplemented by key retail and experiential partnerships to strengthen brand awareness.

Substantial accomplishments to date

• Direct-to-consumer sales through our own website, with over 1,400 loyalty club members and a conversion rate of over 3.4%

• +350% revenue growth in FY 2020

• Over 20 current SKUs, with four newly developed product formulations ready for launch

• Listings in Boots, Selfridges, Amazon Prime, Mankind, Lookfantastic and other leading retailers

• Spa treatment partnerships with BVLGARI Spa, Cloud Twelve and others

• Excellent Trustpilot rating with over 120 reviews

• Natural Health Beauty, Sustainable Lifestyle, Red Magazine & Shortlist Beauty Awards Winners

• Significant media coverage since launch

• Shortlisted for "Best Wellness and Self-Care Brand" in the Sunday Times STYLE Beauty Awards 2021

Monetisation strategy

The core of our brand is creating premium quality, plant-based, UK-made beauty and wellness products. From these we derive multiple revenue streams:

DIRECT TO CONSUMER (D2C) - By adopting this as our primary business model we both maximise our margins and have direct communication with our customer base, allowing us to create a better customer experience, develop new products rapidly to meet customer needs and build brand loyalty, increasing customer lifetime value.

WHOLESALE - As lockdown restrictions ease we plan to be rapidly expanding on our successful partnerships in both high street and specialist retail and experiential sales (spas, boutiques etc.)

EXPORT - In markets where a D2C approach is not a viable choice for us, due to local restrictions or language barriers we will establish distribution relationships. We have already established such relationships in four markets - with negotiations underway in several others.

Use of proceeds

Funds raised will primarily be used to help accelerate our growth through marketing initiatives and expanding our team.

Investors Perks

Key Information

The company has two outstanding loans:
- £30,000 Bounce Back Loan over 5 years from Barclays at 2.5% interest with repayments starting in June 2021
- £159,860 loan from a director interest-bearing at 5%, repayable over 6 years starting from 1st July 2021.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), which is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £6,102,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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