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Logicdialog

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Multi award-winning Gen AI work suite used globally to automate business communications and processes.

130%
 - 
Funded 2 Jun 2024
£300,001 target
£391,087 from 465 investors
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Business overview

Location Cardiff, United Kingdom
Social media
Website logicdialog.ai
Sectors SaaS/PaaS Digital B2B
Company number 10899737
Incorporation date 4 Aug 2017
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Investment summary

Type Equity
Valuation (pre-money) £6M
Equity offered 6.10%
Tax relief

EIS

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Business highlights

  • Named by Sifted as top European Generative AI firm
  • £2.5m+ in contracted revenues *
  • 95% average annual revenue growth *
  • Founder with 1 x successful exit
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Key features

  • Secondary Market
  • Nominee investment min. £25.64 +

Idea

Introduction

Logicdialog is a multi award-winning Generative AI Work Suite used by businesses worldwide to automate communications and processes.

Having already generated over £2.5 million in contracted revenues, we consistently achieve an impressive average annual revenue growth rate of 95% from 2019 to 2023. * With a Total Addressable Market (TAM) valued at £6.9 billion, Logicdialog stands out in the swiftly evolving GenAI landscape, securing a robust position.

Logicdialog aims to enhance productivity and boost profits through four straightforward steps, requiring no code whatsoever:

1. Clients upload their data (spreadsheets, PDFs etc) to Logicdialog.
2. Build workflow logic using Logicdialog's drag/drop interface.
3. Choose communication channels (email, phone, web, SMS, social).
4. Launch.

* Based on unaudited management accounts.

Businesses no longer need people to do repetitive, manual work, meaning they can focus on more fulfillig, value add work.

Logicdialog occupies a strong position; we bridge the gap between complex, heavyweight suites that need extensive infrastructure, and the lightweight, but limited solutions incapable of delivering beyond basic use cases.

Substantial accomplishments to date

In 2023/24, our team aimed to stay at the forefront of technological advancements, dedicating significant efforts to transforming Logicdialog into a groundbreaking Gen AI Work Suite. We aspired to lead a productivity revolution driven by Generative AI, and we're proud of our accomplishments...

Product:
• As of Feb-24, we registered 7M total interactions from 1.4M users.
• Introduced Email automation (Inbox AI).
• Added Telephony channel (AIVR).
• Integrated Intelligent Integration platform (Zapier).
• Implemented ChatGPT-4.
• Implemented Local Large Language Model alternatives.

Revenues:
• Secured over £2.5m in contracted revenues*
• Established multiple long-term customer relationships (3+ years)
• Acquired our first Asian client

Sectors:
• Government
• Utilities
• Financial Services
• Charity
• Sports/Leisure
• Insurance
• Education
• Travel/Transport
• Healthcare

* Based on unaudited management accounts.

Partnerships:
• Partnered with 8x8 Inc as the preferred conversational AI partner
• Collaborations with Agilisys and Boxxe

Awards:
• Recognised as StartUp of the Year '18 and '19.
• Tech Nation Rising Stars '20.
• Best Public Sector Automation Firm '21.
• Ranked as a Top 5 Global utility chatbot platform '21.
• Selected for Tech Nation Applied AI Accelerator '22.
• Participated in PwC Transport Scale Accelerator '22.
• Named among Sifted's Top 150 generative AI firms '23.

Accreditations:
• ISO27001 certified
• Cyber Essentials accredited

Government Procurement Frameworks:
• GCloud
• SPARK
• AI
• Automation

Founder/Company Coverage:
• Featured in Forbes, BBC & TechNation.

Monetisation strategy

Logicdialog operates as a B2B SaaS platform.

Our monetisation strategy comprises three key elements: setup, licensing, and support.

Our average order value (AOV) amounts to £30,000 per annum, with an average contract length (ACL) of three years.

Setup: Divided across the license duration.
A one-time fee covers any integration requirements (Clients can opt to handle this independently, although many choose our professional services).

Licensing: Annual payment in advance.
This includes a cost per communication channel (chatbot, phone, email, social messaging, SMS), along with a message consumption cost.

Support: Annual payment in advance.
A monthly support fee caters to varying levels of support and maintenance, ranging from webchat assistance to dedicated Account Manager support.

Use of proceeds

Despit challenges during Covid, our average annual revenue growth since incorporation is 95% from 2019 to 2023. Last year's revenue increased by 31% as our recovery gathered pace, and this fiscal year, we hope to increase that growth. *

The proceeds from this raise will primarily fund expanded sales and marketing initiatives to support this goal.

We've partnered with external suppliers to amplify our outreach and forge new impactful client connections. And we plan to add an additional sales team member.

Our plans encompass a targeted, assertive and consistent email outreach campaign, augmented social media engagement, broader partner programs and intensified telesales activities. Each avenue is strategically crafted to build upon our existing framework and drive consistent, sustainable growth.

Key Information

Debt

The company has the following outstanding loans:

1. £50,000 loan from Barclays Bounce Back at an interest rate of 2.5% per annum. The loan was accepted on Sept 2021 and is to be repaid by Sept 2031.

2. £36,356.55 loan from Just Cashflow Plc at an interest rate of 17.38% per annum. The loan was accepted on July 2021 and is to be repaid by July 2031. The loan was drawn down from the available facility of £60,000.00. As part of the loan security has been granted over company assets.

The funds raised from this investment round will not be used to repay these loans.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), which is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £6,000,119

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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