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Lovetovisit.com

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Lovetovisit.com is a brand-new digital content platform for people to discover and book 'things to do.'

133%
 - 
Funded 22 Mar 2022
£400,000 target
£535,729 from 196 investors
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Business overview

Location Ammanford, United Kingdom
Social media
Website www.lovetovisit.com
Sectors Travel, Leisure & Sport Digital Mixed B2B/B2C
Company number 13386956
Incorporation date 11 May 2021
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Investment summary

Type Equity
Valuation (pre-money) £12.5M
Equity offered 4.11%
UK tax relief

EIS

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Business highlights

  • Significant funding raised through corporate and angel investors
  • Platform is built with 1,600 (and growing) experiences onboard
  • Almost 2000 pieces of original content with more added daily
  • Successfully built our very own proprietary API
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Key features

  • Secondary Market
  • Nominee investment min. £10.00 +

Idea

Introduction

Lovetovisit.com is the new digital platform for people to discover and book things to do. Theatres, attractions, events, activities and more, all over the UK.

What we know:

1. Domestic tourism is worth billions, but we believe finding things to do online is fragmented, time-consuming and frustrating.

2. People love aggregator sites with quality UX/UI, proven by the success of Airbnb, Deliveroo and Cazoo - to name a few!

3. We believe there's no equivalent to these brands in the 'things to do' sector... no single place for people to go, be inspired by quality content, and seamlessly book tickets through a stunning UX/UI.

Well, now there is. Lovetovisit.com allows users to discover and book a huge range of free and paid UK attractions, thanks to our ticketing integrations.

But we're more than a simple aggregator. Our platform is brimming with hyper-local content written by our dedicated team of journalists.

Immersive content leads to dwell time, which leads to ticket sales.

Substantial accomplishments to date

· Lovetovisit.com's tech is already built - no developments left to do

· Angel investors already invested (SEIS)

· Founding team with 30 years' experience in marketing tourism attractions and theatres plus highly skilled team of 26 in place

· Our two female founders are finalists of AccelerateHER 2022 awards

· Partner Site allows attractions and events to quickly onboard themselves (making Lovetovisit.com globally scaleable)

· 17 global API integrations with ticket software companies complete or in progress

· Proprietary algorithm that feeds users relevant content

· 1,600 attractions, theatres, events, activities, and experiences already signed up (and growing)

· Proprietary API built allowing seamless ticket booking

· Partnership deals signed with global players including TUI, Tiqets, Today Tix Group, and London Theatre Direct.

· Diversity Check for industry content, in consultation with Equality Works

· Established network of over 80 journalists and content contributors supplying itineraries and insider guides from all over the UK

· Full communications and brand strategy in place

· Social media network of over 30,000…and we’ve only been at it a short time!

· Mailing list of over 18,000 active contacts

· Significant media coverage already received

· Audience research and market validation work undertaken including review of Google, Tripadvisor and TikTok to establish domestic tourism opportunity. We believe the demand is ready and waiting and we are ready to capitalise on it!

Monetisation strategy

We take 18% of every ticket sold.

Our partners benefit from a results-based 'added value' model. That means businesses only pay when they make money through the additional sales Lovetovisit.com makes. It's what we call our ‘everyone wins’ formula.

We are merchant of record, and take our commission of ticket sales straight away, no waiting for our invoices to be paid. And just like Facebook, we offer boosting and advertising options too. Which means that all attractions, including the free ones, can purchase extra coverage.

The domestic tourism market in the UK is worth billions. Our 3 year goal, based on extensive Cohort Analysis and Cost Per Acquisition, is to capture 2.5% market share which we hope will deliver significant profit margins. And remember… the founding team have been marketing attractions and theatres for decades, and bring a wealth of experience.

Use of proceeds

We’ve built the platform…now it’s time to take it to the consumer!

Our founders successfully marketed attractions and theatres for 30 years. Now with our talented Communications Team we will use investment to implement our extensive comms strategy.

And we've left nothing to chance. Our approach is based on detailed Cohort Analysis and Cost Per Acquisition modelling. The strategy is data-driven, but our creatives are fun and disruptive.

We want to continue to make Lovetovisit the destination for all ‘things to do’ by onboarding as many as possible. We believe there are 10k+ attractions in the UK: the market is huge!

We will also create an itinerary builder allowing people to save and share their itineraries like 'Dad’s birthday' or 'Dinika’s hen party'. Users can purchase items in that itinerary in one booking flow, without having to go back to individual pages.

And if our target is exceeded, we will supercharge implementation of our Equality, Diversity & Inclusion strategy.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Lovetovisit.com has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 8 February 2022 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

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Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £12,500,000

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Secondary market

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Direct investment

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