Orca

Idea

Introduction

Peer to peer lending (P2P) can offer investors up to 5%+ annual returns*, but the market is fragmented with dozens of P2P platforms offering specific investments. Orca's mission is to make investing in P2P as simple and efficient as possible. The Orca aggregator platform allows people to invest across multiple P2P platforms, lending sectors and a large number of borrowers.

Our target customer group are retail investors who are searching for yield. They understand alternative investments like P2P exist, but find it frustrating to invest as the market is fragmented and diverse. We allow people to deposit funds, build portfolios and monitor their investments. Our service reduces risk through diversification, enables returns and provides easy access to the market.

As we grow we aim to evolve into the hub for alternative lending. This will enable us to fulfil our vision of driving the mainstream adoption of alternative lending.

*Actual returns may vary. Rate is reflective of platforms' advertised rates.

Intended impact

Interest rates are still really low meaning savings rates are below inflation. At the same time, more and more people have become comfortable with managing their finances online. These two factors have led to the massive growth of the P2P market, where investors can earn stable, predictable returns by lending their money to other individuals or businesses.

With massive growth we now have a complex and fragmented market where individual P2P platforms offer specific investment products. This can make investing and building a diversified portfolio time-consuming and frustrating. Either people spend time managing multiple accounts and investments or they are left poorly diversified.

We believe that our service offers a superior, differentiated investor experience in a rapidly growing market.

Substantial accomplishments to date

• Orca launched its P2P investment aggregation platform while participating in the prestigious FCA Innovation Sandbox.

• We have experienced strong initial traction and early monetisation since launching the platform at the end of March. Over 300 investor accounts have been referred to our partnering P2P platforms.

• For 2 years we provided market leading research on the P2P market. This has built an organic user base of P2P investors (avg. 6,000+ monthly web sessions and 2,000+, compliant subscribers).

• Orca currently integrates with 5 UK P2P platforms with 11 more in the sales pipeline.

Monetisation strategy

Orca makes money in two ways:

• The P2P platforms pay us referral fees on each lender account that we refer.
• The user pays us a % of the invested funds on an annual basis.

On a unit economic basis we expect that customers will be profitable in the first year and as P2P investing is generally regarded as long term we expect a high customer lifetime value.

Use of proceeds

The Orca product is live, but further development is required to progress into a market leader. This fund-raise is designed to achieve a number of key strategic aims:

• Grow our customer base.

• Integrate with more lenders.

• Enhance product features.

• Further develop Orca’s research service.

• Build the product for European expansion.