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PonchoPay

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PonchoPay is on a mission to revolutionise payments in the childcare ecosystem.

100%
 - 
Funded 20 Dec 2023
£400,012 target
£400,450 from 120 investors
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Business overview

Location London, United Kingdom
Social media
Website www.ponchopay.com
Sectors Finance & Payments Digital Mixed B2B/B2C
Company number 12875128
Incorporation date 13 Sep 2020
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Investment summary

Type Equity
Valuation (pre-money) £4.5M
Equity offered 8.16%
Share price £19.05
Tax relief

EIS

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Business highlights

  • Thousands of childcare payments already handled
  • Immediate pipeline & LOIs worth tens of millions
  • Nearing a partnership with major global payment processor
  • Accenture's Fintech Innovation Lab 2023 Cohort
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Key features

  • Secondary Market
  • Nominee investment min. £19.05 +
  • Direct investment min. £20,000.00 +
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 120
  • Discussion
  • Documents

Idea

Introduction

PonchoPay aims to change the way parents pay for childcare and access the government funding they're entitled to.

Hundreds of millions of pounds of government support available to parents is going unspent each year due to poor awareness, clunky processes and a low adoption of technology. PonchoPay is making it easy for any source of funding to be aggregated at point of checkout, saving parents money and saving childcare providers a significant amount of time in the process.

Using Poncho Pay's intelligent automation engine, our vision is for parents to be able to quickly access and use this funding across all childcare providers that are registered to receive them nationwide.

As we build our prominent role in the payment journey, PonchoPay will be well positioned to offer additional services in future to parents and childcare providers alike. Growth capital and insurance solutions for childcare providers, Buy Now Pay Later for parents and AI-powered booking curation tools are a handful of additional revenue sources that we plan to explore in the future.

Substantial accomplishments to date

2,500+ unique childcare payments worth over £225k already handled through PonchoPay since launching towards the end of last year

An immediate pipeline of nearly £30 million pounds worth of transactions with an estimated £100 million pounds more in discussion

Estimated £1.5 million + worth of annual transactions secured by way of Letters of Intent

High client retention rate

We're close to signing a partnership agreement with a major global payment processor that will help pave the way to access the total GMV of the childcare market.

Participation in Accenture's prestigious Fintech Innovation Lab 2023 Cohort and Adyen's accelerator programme for social impact businesses in the payments space

Mayor of London's Business Growth Programme cohort 2022

Spun out of Kamet Venture's highly regarded incubator, backed by AXA

Experienced team of serial entrepreneurs

Monetisation strategy

Our revenue source is generated through a per-transaction percentage fee, which is billed to the childcare provider at the end of each month.

Although we do not process any payments ourselves, the PonchoPay software assists parents and childcare providers alike through the process of accepting, managing and reconciling all payments including government subsidised ones. Our monthly charge is thus a reflection of the total value of transactions we've managed for the childcare provider in the preceding month.

Our future monetisation plans could potentially include adding embedded finance options via bank accounts, enabling payouts from government schemes directly to a PonchoPay-powered bank account.

Use of proceeds

With the proceeds from this fundraise we aim to unlock a queued backlog of interest from large childcare provider groups, specifically building out our technology team to enable integration with key, high volume partners that we’ve already lined up.

We firmly believe this investment will pave the way for PonchoPay to experience growth that will position us for larger institutional investment in the latter part of 2024.

The team make-up at present includes:

Senior Management: CEO, COO, CPO / CTO

Tech: Full Stack Developer

Sales: Customer Success Executive, Sales Executive, Sales Development Representative

With the proceeds from this funding round we will look to fund the existing team and the addition of two further team members in the technology team.

Other notable expenditure includes office rent and tech services such as hosting and security services.

Key Information

Share Classes

The company currently has 2 classes of shares, Ordinary & Preferred. There are non-UK direct Investors who will be receiving Preferred shares. Seedrs investors will be receiving Ordinary shares, which are EIS eligible. Funds reflected in the progress bar for the campaign include investments by investors who are receiving Preferred shares.

The rights attached to the share classes are as follows:

• Ordinary shares:

⁃ No exit or liquidation preference

• Preferred Ordinary shares:

⁃ In a liquidation or sale, Preferred Ordinary Shareholders receive 1x the amount they paid for the Preferred Ordinary Shares in priority to other Shareholders;

⁃ Preferred Ordinary Shares may be converted into Ordinary Shares by the Shareholder giving written notice to the Company.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for PonchoPay has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 13 October 2023 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £4,500,563

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

Warning

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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