Puresport

Idea

Introduction

Puresport was founded in December 2018 by Grayson Hart after he sought a natural alternative to the heavy opioid-based painkillers he had become reliant upon to manage injuries they had developed from a career in professional rugby.

He set out to create his own CBD product. Puresport achieved certification by the Banned Substances Control Group, designating it safe for professional athletes; but over the past 3 years our community has expanded to users from all walks of life.

Quoted by Forbes as one of the U.K's leading Wellness Brands Puresport offers a range of CBD, Mushroom, Nootropics and Adaptogens.

More than ever, people are seeking powerful natural products that act as alternatives too pharmaceuticals with the CBD, Nootropics and Medicinal Mushroom space expected to reach over $55 Billion USD by 2025.

Puresport has been able to grow an authentic and engaged community both online and in person.

Substantial accomplishments to date

Since launching in December 2018 Puresport has been able to establish itself as market leader in the sector and has received compliments from the likes of Ben Francis the Founder and CEO of Gymshark saying "it is like looking back on Gymshark in the early days".

To date Puresport has achieved over £3.5m* in historical revenue and sold over 100,000 products.

Puresport has a fast growing and authentic U.K community with over 11,000 event attendees to date and over 50,000 followers across social media.

We have been successfully recognised by the Food Standards Agency as meeting all the regulatory compliance criteria to continue to sell ingestible CBD products in the U.K.and striving to lead the way in regulatory compliance.

The brand has achieved incredible PR placements to date about is authentic story, high quality products and engaged community.

Puresports foundations have been built on high quality effective products and we have over 1600 Trustpilot reviews with an average rating of 4.7/5.

The foundations are in place and Puresport is now on a mission for exceptional growth.

*based on unaudited management accounts.

Monetisation strategy

Puresport has seen amazing growth to date through building and online and offline community and truly understanding its customer to grow a DTC online brand.

We have spent the 3 years prioritising brand strength to build a brand reputation that could choose its retail partners. For the first time this year we are launching into retail.

We will also be using our online learnings and success here in the UK to launch Ecommerce sites in the U.S, EU, New Zealand and Australia.

Use of proceeds

We will be using the investment for 30% Working Capital and 70% Growth Capital. We will be investing the growth capital into,

1. We will be making a number of key hires to bring a wealth of experience in scaling DTC FMCG businesses.

2. Planned launch of e-commerce stores in USA, Europe, Australia and New Zealand and into Asia in 2023.

3. Launching onto international marketplaces including Amazon UK, US and EU.

4. Targeting launch into retail.

5. Continuing to develop and innovate products.