Ripple

Idea

Introduction

Climate change and the energy price crisis are reshaping how consumers think about their power. People want access to greener, cheaper and more stable priced electricity.

Ripple is a clean energy ownership platform. We enable households and businesses to part own large scale wind farms and (in the future) solar parks and have the green, low cost electricity supplied to them via the grid by our utility partners. It's a simple way for consumers to help reduce their electricity bills and make a climate impact.

Ripple completed its first Seedrs campaign in 2019, when its clean energy ownership model was just a concept. Since then we have made it a reality.

We have already enabled 6000 households and 19 businesses to own their own source of low cost, stable priced green power. Our pilot wind farm is now built and operating and its 900 members get savings applied to their electricity bills each month. They are set to save nearly £350 this year. That could double next year!**

* Revenue figures from management accounts.
**Based on company's own analysis and projections.

Substantial accomplishments to date

Ripple has developed and proven its unique clean energy ownership at scale; first with a single turbine pilot project, then an 8 turbine wind farm.

PROGRESS IN NUMBERS:

· £25m project sales across two wind farms

· £1.2m revenue secured*

· 6000 delighted customers

· 4.8* Trustpilot rating

Progress between the two wind farms:

· 10x revenue growth*

· 75% reduction in CPA

· 8x customer growth secured in just 1/4 of the time

Online technology platform built in house

4 utility partners being onboarded

AWARDS:

· Seedrs Startup of the Year 2019

· Business Green Entrepreneur of the Year 2021 (Sarah - Founder)

· Wind Investment Awards Start-up of the Year 2021

· Business Green Startup of the Year 2019

Our second wind farm was the largest single co-operative equity fundraise in UK history.

Ripple's unique clean energy ownership model is now proven at scale. Our contact-free online customer sign up journey is delivering low cost of sales, whilst maintaining great customer satisfaction.

Funding our second wind farm demonstrated to the renewable energy industry that we could transact a sizeable renewable energy project. This has led to interest from renewable energy developers across the UK exploring opportunities to work with Ripple.

Our team of 22 includes teams focused on projects, technology, customer service, marketing and finance. We have the skills, experience and drive to grow Ripple at scale.

Monetisation strategy

Ripple makes large scale clean energy ownership and supply possible. We charge fees to our customers for enabling their ownership and we charge our partners fees for attracting customers to them.

To date Ripple has secured £1.2m of revenue.

Our four primary revenue streams are:

ARRANGEMENT FEE - charged to customers as part of the upfront cost. Typically 6-7% so on a purchase of £2400 around £160.

MANAGEMENT FEE - charged monthly once the wind farm is operational, across its 25 year lifetime. For our second project it is expected to be approx. £130k per year.

UTILITY SWITCHING FEE - charged when a customer switches to one of our utility partners to join Ripple, and a lower fee for subsequent switches throughout the 25 lifetime of the wind farm.

TECH PARTNER COMMISSIONS - charged if a customer purchases a technology partner's product.

Use of proceeds

With this investment round we aim to build on the sucess of our first two wind farms.

We plan to use the funds for:

MARKETING FORTHCOMING PROJECTS

We are aiming to launch a third project, either another wind farm or a pilot solar farm project, by the end of the year.

GROWING THE TEAM

We aim to expand the Ripple team to enable us to better capitalise on the multiple opportunities available to us. This is likely to include a Partnerships Manager to expand our senior leadership team and also increasing our in-house data analysis, legal and finance resource.

TECH DEVELOPMENT + PLATFORM IMPROVEMENTS

We want to integrate with third party energy services, offering a better, slicker customer experience as well as roll out new platform features.

EXPLORING NEW MARKETS

We have already undertaken desk based research on a number of European markets. We now plan to undertake customer discovery in the most promising markets.