We’re reinventing the sexual wellness market with premium, 100% natural products proven by science.
Business overview
| Location | London, United Kingdom |
|---|---|
| Social media | |
| Website | www.exploreroam.com |
| Sectors | Healthcare Digital B2C |
| Company number | 12547891 |
| Incorporation date | 6 Apr 2020 |
Investment summary
Business highlights
- +28% MoM revenue growth, from subscription (34%) & DTC (66%)*
- Community of 25,000 growing at over +30% MoM
- Raised £2.3m since inception from VCs backing Zoopla & Deliveroo
- Founding team w 20 yrs industry experience at L'Oreal & Harry's
Key features
Idea
Introduction
Sex happens 120 million times every single day. Yet everyone the team at Roam have spoken to, regardless of gender, sexuality or age, feels uncomfortable shopping sexual wellness.
Big brands seem to focus on performance, capitalising on consumer insecurity and perpetuating the stigma that still surrounds sex.
With Roam, consumers finally have a choice.
Roam makes premium, 100% natural sexual wellness products that you can be proud to buy and use. Thoughtfully and uniquely developed to enhance sexual experience.
Simply, it’s sex made better!
As a mission-led brand, Roam facilitates a conversation to break down the stigma surrounding sex.
Roam’s vision is a world where more people have better sex, more often with products that enable them to explore with comfort and confidence.
This is more than an investment, it’s an opportunity to join a movement…
Substantial accomplishments to date
Roam was developed by a founding team with nearly 20 years of health & beauty experience from L’Oreal and Harry's. They have built a core team of 6 industry experts and award-winning graduates.
Since inception they have successfully raised over £2m of funding from some of the UK’s leading VCs including the investors of Zoopla, Deliveroo, Charlotte Tilbury & Lick.
Roam launched in October ‘21 and has successfully grown revenue at +28% per month*. 34% of revenue has come from subscription and the remaining 66% from one-time-purchase customers.
Product innovation and sustainability is central to the strategy. The range includes skincare-inspired, 100% natural lubes made with never-before-seen formulas. World leading condoms, made from vegan Fair Rubber latex with 38% less plastic packaging and innovative toys made with medical grade silicone.
Roam has been featured over 70 times in some of the world's most premium titles including Women’s Health, GQ, Marie Claire, Cosmopolitan, Red & Refinery 29.
(*based on unaudited management accounts)
More importantly, Roam is rated “excellent” on TrustPilot with customers saying they “love the brand” and “would definitely purchase again”.
The brand has developed a highly engaged community of 25,000 'Roamers' growing at an average of over 30% per month.
Monetisation strategy
Roam has aspirations to reinvent the global sexual wellness market and expand revenue over the next five years.
Roam is a digitally native DTC brand however, has a plan to build distribution and awareness across several key channels including:
- www.exploreroam.com - our direct-to-consumer, custom-built website
- Amazon from October, offering a huge, incremental global opportunity
- National retail in 2023 having engaged some of the UK’s leading retailers
Building community is critical to the Roam strategy. It is here they will live the mission and reduce reliance on paid media, supporting a sustainable business model.
Use of proceeds
Your investment will be used to make the world a more sex positive place.
Capital will be invested in working capital (20%) and growth (80%) including:
- Customer acquisition & retention initiatives
- Expansion into new channels including Amazon and national retail
- Brand marketing including product innovation
- Development of team to support expansion plans
Key Information
Material Debt
The company has two outstanding Director’s loans totalling £50,000, at zero interest with no repayment plans currently in place.
The funds raised from this investment round will not be used to repay these loans.
IP
The Company owns the US federal trademark for the mark ‘ROAM’ for categories directly related to the business (ie sexual wellness).
The Company currently has pending US federal trademark applications for the mark ‘ROAM’ for use within the following indirect categories: Class 4 (candles etc) and Class 3 (skin moisturizers, body creams etc). A US company, Roam Homegrown, challenged the Company’s pending registration within these classes but has agreed to enter into a co-existence agreement with the Company. The parties are currently negotiating the terms of the agreement.
Team Structure
The Company's Strategic Project Manager has recently resigned. The Company will be recruiting to fill this position over the coming months, ensuring continuity of responsibilities.
Investor Perks
Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.
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