Rude Records

Idea

Introduction

Rude Records is a recognised and renowned independent record label with a solid global presence in the music industry.

Our focus is building a durable and diverse roster of talents and high-quality music, marketable on a global scale. With over 250 releases by more than 80 artists under our belt, Rude Records has established itself within the alternative music scene, with more than 250M streams per year and over 6M listeners per month.

We are fostering the growth of the existing and future catalogue through an ongoing long-standing partnership with The Orchard (a Sony Music Company) and BMI Publishing.

Billboard has recently acknowledged our efforts with the inclusion of Rude Records into their 2021 International Power Players List. Rude Records is also on a mission to achieve a B-Corp status, being the first record label to complete the evaluation process.

Substantial accomplishments to date

• First Equity Round on Seedrs 224% overfunded

• Renewal of the international distribution deal with The Orchard (a Sony Music Company) with a rolling advance of €500k

• 19 Artists added to the roster with 79 Releases in 2020-21

• 430% growth in talents & catalogue investment compared to 2018-19

• 503M streams on music platforms in the last 24 months

• Significant boost in Artists streaming levels

• Rude finalised a Publishing Agreement with The Orchard/Sony Music, and the Label officially registered to Broadcast Music, Inc (BMI)

• Stable and long-lasting partnerships in all key markets: North America, Europe and Australia

• In the last two years, Rude has strengthened its presence in new emerging markets such as Asia and South America with new partners

• Billboard has included Rude Records into their 2021 International Power Players List

• B-Corp certificate evaluation in the final stage

Monetisation strategy

Technology has driven the revolution of the Music Industry. Streaming overturned music consumption, offering users convenient access to an ever-growing catalogue of Music in nearly every corner of the globe. Streaming subscribers stood at 443 million in 2020; Goldman Sachs forecasts this figure will surpass a billion paying users at 1.279 billion by 2030.

Rude's revenue is predominantly generated from digital sales, and the remaining 11% comes from Vinyl, CDs and Merchandise. The growth in digital revenues offset more than the decline in other formats and represents the resilience against the past years' extraordinary circumstances*.

Our continued mission is to acquire new assets and grow Rude Records’ catalogue and revenue, thereby sharing in the benefits of the growing music market.

Rude Records actively considers the opportunities arising through NFTs and the Metaverse to capitalise on its comprehensive and diversified catalogue.

* based on unaudited accounts

Use of proceeds

60% of funds will be invested in signing new talents and boosting the label's catalogue on a broader variety of genres

20% of funds will be allocated to nourish new partnerships with promo
agencies, exploring new markets and employing up-to-date digital marketing tools

10 % of funds will be used to add new professionals to the team, such as a new label manager in North America, and open new offices in key markets

5% of funds will be allocated to build partnerships with external consultants to ensure a solid and long-lasting financial growth

5% of funds will be allocated to exploit the boost of NFTs and Metaverse to capitalize on Rude's comprehensive and diversified catalogue