Jump to:

Shorts Boy Distillery hero image

Shorts Boy Distillery

Follow

We're on a mission to elevate the premium rum category, to be the number one premium craft rum.

153%
 - 
Funded 8 Aug 2024
£250,002 target
£413,397 from 282 investors
More
Less

Business overview

Location London, United Kingdom
Social media
Website www.tidalrum.je/
Sectors Food & Beverage Mixed Digital/Non-Digital B2C
Company number 11467254
Incorporation date 17 Sep 2018
More
Less

Investment summary

Type Equity
Valuation (pre-money) £5.5M
Equity offered 6.49%
Tax relief

EIS

More
Less

Business highlights

  • Averaged 123% growth YoY since launch*
  • Tidal Rum is stocked across the major UK airports.
  • Tidal Rum is the Rum partner of P&O Cruises.
  • First pallet exported to French Distributor.
More
Less

Key features

  • Secondary Market
  • Nominee investment min. £21.49 +

Idea

Introduction

Shorts Boy Distillery seeks EIS funding to fuel growth, expand in France and Germany, and launch new products. Founded by Harry Coulthard and Ben Clyde-Smith, SBD operates in the global rum market, valued at $15 billion.

The company, established in 2019, has seen continued growth, with The Tidal Rum almost doubling sales annually (average YoY growth of 123% since 2019*) and gaining a strong UK presence. Recent partnerships and expansions into cruise and travel retail have further enhanced its market position.

Now, SBD plans to increase its footprint in European and travel sectors.

Substantial accomplishments to date

📈 Launched The Tidal Rum in 2019, scaling consistently since then with an average growth of 123% YoY* since launch.

🥃 Doubled bottle sales YoY (Jul '22-Jul '23)

🛍️ Secured listings with major wholesalers in the UK, Jersey, and travel retail

🍹 Established as a recognised player in the ultra-premium rum category.

👨‍👩‍👧 Cultivated a substantial following with 20k+ social media followers and newsletter subscribers.

🇬🇧 Featured in many premium bars, hotels and restaurants including Bourne & Hollingsworth, Burnt Orange, Cowdray Farmshop, Maison Francois, Holkham Estate, The Pier House, and Riddle and Finns.

✈️ Listed in major UK airports such as Heathrow, Gatwick, Stansted, Manchester, and Jersey.

⛴️ Became official rum partner of Carnival UK.

🌊 Partnered with P&O Cruises to create the first rum distilled at sea.

🛳️ Stocked in bars and retail across the P&O Cruises fleet.

🏅 Recognized with awards including A.A.'s Best Taste 100 Award, Gentleman’s Journal Spirit of the Year Award, and DBA Award for Design Effectiveness.

🗞️ Featured across major newspapers and UK TV channels, including appearances on Saturday Kitchen.

*based on unaudited management accounts

Monetisation strategy

Product Sales Expansion: Our revenue stream primarily stems from the sale of various products such as The Tidal Rum, Golden Tide, Tidal Spiced, and associated merchandise.

Distribution Channels: To tap into the UK, European, and Channel Islands markets, we employ two primary distribution channels. Firstly, we engage with distribution partners to directly reach both on-trade and off-trade markets. With our internal sales expertise and the backing of distribution partners, we've bolstered our presence on the ground, actively engaging with potential clients.

Direct-to-Customer Approach: In addition to distribution partners, we also directly sell our products to customers via our website.

Use of proceeds

Internal Sales & Marketing (20%): A significant portion of the raised funds, 20%, will be allocated towards enhancing our internal sales and marketing efforts. As we enter the next phase of growth, additional support in this area becomes crucial.

Working Capital (20%): To ensure operational stability and avoid inventory shortages, 20% of the proceeds will be directed towards bolstering our working capital. Firming up our supply chain in advance is key to prevent stockouts.

UK Distribution (10%): We aim to amplify our presence in the UK market by allocating 10% of the funds towards scaling up our existing distribution partnerships.

European Distribution (10%): With momentum already building in France, we plan to invest 10% of the funds into expanding our distribution network within the EU.

Travel Retail (10%): Maintaining our presence in major global travel events and supporting in-store retail initiatives requires financial backing. Therefore, 10% of the funds will be dedicated to sustaining our travel retail endeavors.

New Products (30%): Recognising the market demand and building on our past successes, 30% of the proceeds will be channeled towards developing new products. Notably, we have a Tidal Spiced variant in the pipeline, validated by a positive reception from approximately 3000 individuals during a prototyping phase in September 2023 with the Craft Gin Club. Additionally, we identify an opportunity in the ultra-premium SKU segment.

Brand Protection (SBD Ownership): It's crucial to safeguard our brand identity. SBD owns the word "Tidal" across Rum (UK & US), ensuring our brand's integrity and market presence.

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

Key Information

Outstanding Debt

The business has the following loans:

1. A bounce-back loan with £33,000 remaining, with an interest rate of 2.5%. This is being repaid in instalments of £800 per month.

2. A founder's loan of £39,150 with an interest rate of 10%. This will only be repaid out of company profits, and when the business is in a position to do so.

None of the funds raised will be used to repay these loans.

Open an account to get access to the team members of Shorts Boy Distillery

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage is issued by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), and has been approved as a financial promotion for the purposes of s.21 of the Financial Services and Markets Act 2000 by Prosper Capital LLP ("Prosper") which is authorised and regulated by the Financial Conduct Authority with firm reference number 453007 on 8 August 2024. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. It is not for distribution in the United States of America and all investment activities take place within the United Kingdom. Any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Neither Republic Europe nor Prosper provide advice or recommendations in relation to any investment on this site. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Neither Republic Europe nor Prosper provides legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £5,512,114

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

Find out more

Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

Warning

You are following a link outside of europe.republic.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

ContinueCancel