Slim Wine

Idea

Introduction

SL'M is the Worlds-first* 0.g Sugar 0.g Carbs. 0.g Fats 0.g Sats range of wines, which is also approved by both the TSO & FSA.

Made with Champagne & Premium Grapes for a proven great taste! SL'M 'It's your thing'

Slim Wine have over 40,000 loyal followers, many of which have a high return rate. Our audience are a mix of Gen X, Millennials and Boomers, giving us a great cross-generational position in the market.

With our fundraising we are going to be increasing the supply available to our giant retailer Tesco, and looking to expand into new markets such as Pubs, Restaurants, Bars, Cruises, Airlines, Duty Free, and increasing our own online store.

In June we have made over £150,000 in revenue, 87% higher than record in March. This consists of over 1,800 orders online.

Substantial accomplishments to date

We went down the hard route and delivered what we think the UK wants. 'Less without compromise'.

Proof of this is that Tesco moved hard & quick to put SLIM into nearly 800 stores.

- The World's first 'Zero sugar, Zero Carbs' Wine, as according to our research *

To many people, nutritional labels are what they read first when shopping. We are the first known wine in the UK to declare what is in our bottle and one of the first known to be given nutritional labelling approval by the FSA.

- SLIM has worked hard to establish a competitive advantage in the market and gained a vast range of media recognition and coverage, as they look to increase barriers to entry for competitors.

SLIM has created a deep and personal relationship with its audience, not acting as a ‘Big Brand’ but delivering a personal persona. During COVID-19 Slim Wine have recorded record earnings, almost quadrupling sales online since our launch.

The market agrees with us, in fact, drinks giant Diageo has predicted that health-conscious drinks is one of the key drivers in the UK drinks market increasing by £5 billion by 2022.

Intended Impact

In 2017 after a period of research & development, the first full range of ‘Zero Sugar - Zero Carbs’ wines in the UK were ready.

The established global healthy eating, nutrition and weight loss industry is worth $702bn. We know of no product or brand that has successfully developed a wine with zero sugar and full nutritional labelling, for this mass audience. There are no other ‘Zero Sugar - Zero Carbs’ wines like SL'MWine on UK shelves.

The problem: Every day almost 90% of men and women worry about something they have eaten or drunk in the last day.Two of the main things they are least willing to give up are Wine and Ice cream.

Solution: SLIM set out and has made real wine, with good alcohol content, with no Sugar or Carbs. The results of our research into both men and women was quantified and covered by SKY News.

Monetisation strategy

- Developed online and offline sales presence.

- Our online sales have been a significant part of generating revenue so far in 2020. As a business, maintaining cash flow and stock whilst being listed in Tesco's is imperative.

Year 1 Actual Turnover £478,142 **

Year 2 Actual Turnover £779,260 **

In March 2020, we reached a record £80,000 in online sales as we look to expand this further in this current climate.

**based on unaudited management accounts

Use of proceeds

With a clear view in front of us, having gained major retail positions and having almost quadrupled online sales. Slim will capitalise on its position and look to become a National brand.

1. Production of wine.

2. National advertising campaign.

3. Sales & Marketing, Trade support.

4. Winery LOC & Duty Deferment.