Smacks Burgers & Hot Chicken is the UK's viral burger brand with 14 stores and counting.
Business overview
| Location | Croydon, United Kingdom |
|---|---|
| Social media | |
| Website | www.eatsmacks.com/ |
| Sectors | Food & Beverage Mixed Digital/Non-Digital B2C |
| Company number | 11784086 |
| Incorporation date | 23 Jan 2019 |
Investment summary
Business highlights
- £2.5m turnover, 37% annual growth, EBITDA £165,000
- Elite management team of food/ hospitality experts
- 27m organic viral views, Krept and Konan investors
- Scalable hybrid franchise v managed store model
Key features
Pitch
About the Campaign
Our 14 stores serve 100% Angus beef patties, which are freshly ground in-store daily, along with our ‘Smacksville’ (Nashville) hot chicken which is hand-breaded to order. The result is a fresh taste like no other, standing out from US fast-food chains. We supply our franchises with 100% of goods.
Smacks is affordable and engages with a youthful audience across major towns & cities.
Our ambition is to grow to 100+ stores by 2029.
Market Opportunity
The UK Quick-Service-Restaurant market size is £27bn+ pa, and the delivery market continues to grow fast at 7.9% CAGR.
The average annual takeaway spend for 18-34 year olds is c£900. Smacks is UK owned and taps into the growing demand for engaging brands that are affordable and of high-quality.
We have a broad menu, a strong delivery infrastructure and a viral appeal that appeals with high-spending GenZ & millennials.
Traction & Key Accomplishments
Our management team has extensive restaurant industry experience. Smacks is independently owned and led by Kaysor Ali, with Olly Bird, ex-Michelin chef, as Operations Director.
Hip-Hop duo and Guinness World Record Holders Krept & Konan are Creative Directors, with well over 1M Instagram & TikTok social media followers. They help broaden our brand recognition to the high-spending youth demographic.
• Franchise model with 14 trading stores that secured a turnover of £7.1m in 2025
• £2.5m+ head office turnover, 37.4% annual growth, EBITDA £165,000 in 2025
• 27m organic viral social media views
• Krept and Konan are creative directors and investors
• 100% of franchise goods supplied via our 5,000sq ft central processing site in London
• Scalable hybrid franchise v managed store model with ambitions to roll out across the UK, Middle East, Canada and USA
Use of Funds
The funds raised will allow us to accelerate the opening of new stores. Our aim is to open 20 new high-quality sites per year. We have current interest from Canada, USA and the Middle East. We plan for 30% of stores to be head office owned, and 70% franchised. We believe that this hybrid model allows our brand to expand quickly and maximise profitability, whilst maintaining quality and brand integrity.
Investor Perks
Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Republic Europe does not take any responsibility for them.
Key Information
Outstanding Debt
The company has the following loan:
A Director’s Loan of £127,870.00 which was drawn down in February 2023. The loan has 0% interest attached to it and will only be repaid once the business has achieved £1M in profit.
The funds raised in this round will not be used to repay this loan.
Share Classes
The Company currently has 2 classes of shares: A Shares and B Shares. All investors in this round, including Republic Europe investors, will receive B Shares.
Holders of A Shares and B Shares will receive the following rights:
Voting Rights: Only A Shareholders are entitled to receive notice of, attend, or vote at any general meeting. B Shareholders are not entitled to receive notice of, attend, or vote at any general meeting.
Dividend Rights: A Shareholders and B Shareholders are entitled to participate in any dividend or other distribution of income declared by the Company.
On a liquidation, return of capital, or exit, the proceeds will be distributed as follows:
First, A Shareholders and B Shareholders will receive an amount equal to their initial investment in respect of their shares;
Second, any remaining surplus assets shall be distributed to the holders of the A Shares and B Shares pari passu and pro rata according to the number of Shares held by them respectively, as if all such Shares constituted a single class.
Currently, A Shares are only held by the founder, Kaysor Ali.
Group Structure
Investors in this round are investing into and will become shareholders of Smacks Hamburgers Franchise Ltd, Company number: 11784086. This is the holding company for the group.
All subsidiaries are wholly owned by Smacks Hamburgers Franchise Ltd. The group structure is as follows:
1. Smacks Hamburgers Franchise Ltd, Company No. 11784086
2. Smacks SPV1 Ltd, Company No. 16876718
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