The money app for kids aged 6–12 with real earning, saving, spending and financial literacy at its core.
Business overview
| Location | London, United Kingdom |
|---|---|
| Social media | |
| Website | sunshine-and-kittens.com/ |
| Sectors | Finance & Payments Digital Mixed B2B/B2C |
| Company number | 14753509 |
| Incorporation date | 23 Mar 2023 |
Investment summary
Business highlights
- Mastercard Global Partnership
- Signed Term Sheet with a Tier 1 UK bank
- BBC Worldwide documentary feature - airs Sep '26
- Negotiations with 8 global banks for licensing
Pitch
About the Campaign
5.4M UK children lack the money skills they'll need as adults.
Existing products offer missions. We offer a universe.
Sunshine+Kittens uses the tech & culture kids love to make financial literacy the habit of a lifetime - Culture to Change Culture®.
Aiming for UK public launch Sep ’26.
Market Opportunity
Incumbent banks are structurally exposed as customer loyalty shifts early to neobanks.
A £3b market, growing 13% p.a. — 5.4M UK children aged 6–12 need a product built for them.
Sunshine+Kittens: our proposition pairs a real-money account with the culture kids already love, made for the long run.
Traction & Key Accomplishments
• Two years of product development: Unity-built kids' app, cloud-hosted core banking, financial curriculum, design, gamification & testing.
• Mastercard Europe Partnership — co-marketing signed.
• Tier 1 UK Bank term sheet signed.
• 8 global banks across 4 continents in active licensing negotiations.
• BBC Worldwide documentary — airs in Sep 2026.
• £1.3M raised to date.
• Sunshine+Kittens enters the UK market with institutional backing already in place.
Use of Funds
This round gets us to launch & into market.
• 45% core dev salaries, taking us through Q3 launch with 6/7 months’ runway
• 29% marketing & contingency, brand awareness & go-to-market at launch
• 26% card production & packaging, bureau minimum order of 25,000 units
Key Information
Key information investment sheet
Key Investment Information Sheet is available by downloading the following documents:
- Key Investment Information Sheet [Danish]
- Key Investment Information Sheet [German]
- Key Investment Information Sheet [English]
- Key Investment Information Sheet [Spanish]
- Key Investment Information Sheet [French]
- Key Investment Information Sheet [Italian]
- Key Investment Information Sheet [Dutch]
- Key Investment Information Sheet [Portuguese]
- Key Investment Information Sheet [Swedish]
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