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Superbutler

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Superbutler, where AI aims to transform hospitality into extraordinary experiences!

102%
 - 
Funded 8 May 2024
£350,001 target
£369,922 from 141 investors
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Business overview

Location London, United Kingdom
Social media
Website www.superbutler.ai
Sectors SaaS/PaaS Digital B2B
Company number 14597604
Incorporation date 17 Jan 2023
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Investment summary

Type Equity
Valuation (pre-money) £3.3M
Equity offered 9.80%
Tax relief

EIS

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Business highlights

  • Thoroughly vetted at 9 Dubai hotels in 2022
  • Achieved £62,000+ in orders during pilot phase
  • Agreement signed with various properties of Ramada
  • Software is completely developed and operational
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Key features

  • Secondary Market
  • Nominee investment min. £20.46 +
  • Direct investment min. £100,000.00 +

Idea

Introduction

Superbutler is an online SaaS (software as a service) catering to the needs of the hotel and hospitality industries. It provides a comprehensive suite of e-commerce services, including room service, restaurants, spa booking, mini bar, laundry booking, limousine booking, and tour packages.

Our mission is to revolutionise the Hotels and Hospitality industry by digitising their existing services.

A hosted technology that is fully mobile responsive and does not require app installation or registration.

With its proprietary app and POS device, Superbutler excels in delivering real-time notifications and efficient order processing, positioning it as an intelligent and lightweight solution in the technology-driven hotel and hospitality sector.

Superbutler's Backoffice Dashboard enables complete updates to hotel services, including pricing, photos, order and revenue reports, responding to reviews, disabling unavailable services, vouchers, and more.

Substantial accomplishments to date

July 2022 to December 2022: In 2022, we conducted Superbutler trials at nine hotels in Dubai, including brands like Ramada, Holiday Inn, and Grand Excelsior. Throughout the trial phase, we effectively generated orders with a cumulative value exceeding £62,000 and processed over 3,000 orders.

January 2023: The software has undergone comprehensive development and is now fully operational without any issues. It has been thoroughly tested and is ready for use, offering a seamless user experience and delivering on its intended capabilities. The software undergoes continuous testing and improvement.

March 2023: We have recently entered into a reseller agreement with a Canadian company, targeting the South Asian market. With experience in the hospitality industry, they are aiding us in facilitating integration with widely used PMS/POS systems in the hospitality sector.

June 2023 / August 2023: A recent development includes our agreement with Ramada, enabling us to offer our services across three of their properties. Our services are now live and fully operational at Ramada, servicing four of their restaurants and resulting in the generation of over 1,600+ orders, amounting to a Gross Marginal Value (GMV) exceeding £11,000+.

November 2023: We are now in the concluding stages of formalising the Reseller Agreement for Southern Europe/Greece, USA/Canada/Caribbean, UAE, and Mauritius.

Monetisation strategy

As a B2B SaaS platform, we implement a pricing structure that includes both a monthly retainer for each White Labelled Website and a transaction fee for orders.

Our cost structure consists of a monthly fee, starting from £99 and then subsequent services at £29, and a transaction charge of £0.20 for every order processed.

It's important to note that each website subscription, such as Kitchen and Spa, generates revenue independently, allowing for separate financial tracking.

Superbutler can be seamlessly integrated with the leading PMS and POS systems employed by top hotels. Additionally, there is an option to acquire a device for £150.

Furthermore, we use Stripe as our payment processing collaborator. If hotels express a preference for online payment capture, we can also offer that service.

Use of proceeds

Allocation of Funds

Having completed the full development and rigorous testing of our product, our main emphasis in allocating funds is directed toward executing our expansion plan and fostering growth.

In the initial year, our goal is to target over 2,000 hotels in London, Manchester, and the West Midlands in the UK. More than 50% of the funds will be spent on Sales and Marketing.

Over the next five years, our overarching vision is to evolve into a fully AI-driven company, with the aim of seizing a significant portion of the UK market in the initial phase. Simultaneously, we aim to efficiently expand globally by establishing a presence in the US, Canada, South Europe, the Middle East, and Africa.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Superbutler has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 7 February 2024 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £3,300,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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